The conversion rate represents the proportion

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High impressions can improve branding awareness, but they aren’t always a sign of customer engagement or conversion. Clicks Clicks are the number of times viewers have clicked on the ad. This is a crucial metric to understand the engagement levels and efficacy of your ads’ design and copy.


Click-Through Rate (CTR) CTR is the proportion of turkey phone data clicks per impression. Higher CTR means that your advertisement is reaching out to your target customers and is causing people to act. CTAConversions Conversions count the number of instances that users complete an action they want to take, like buying something or filling out a form.


This is directly related to the goals of your campaign. Conversion Rate of clicks that produce conversions. It’s an important metric when evaluating the efficiency of your landing page and general campaign. Cost Per Click (CPC) and Cost Per Acquisition (CPA) CPC is the price you are charged for every user who clicks on your ads.