long to test A common question
Posted: Tue Jan 07, 2025 7:40 am
, could drive the highest return in SEO as well. Here are ideas for what you can test for SEO using Google Ads: Which keywords convert the best (and therefore should be prioritized in your SEO budget and strategy) The messaging/verbiage that converts the best (you can use top-converting ad verbiage in the title tags and description tags for ranking pages) Which URLs convert the best (plus gain user experience insights) We’ll dive into each of those areas below. A quick note on how
is “how long should I run the tests for?” The answer is cambodia number screening more about statistical significance than any set period of time. However, if you have a business with seasonal spikes or dips, then you’ll want to test outside of those times to make sure your data isn’t skewed by the peaks or dips. Aside from seasonality, you should make sure the metrics are coming from a statistically significant data set. This can vary from business to business, as a business with high-search-volume keywords can reach statistical significance much more quickly, while businesses with lower search volumes (or lower budgets) may not want to wait that long to accrue the same number of clicks and may want to aim for a lower number.
is “how long should I run the tests for?” The answer is cambodia number screening more about statistical significance than any set period of time. However, if you have a business with seasonal spikes or dips, then you’ll want to test outside of those times to make sure your data isn’t skewed by the peaks or dips. Aside from seasonality, you should make sure the metrics are coming from a statistically significant data set. This can vary from business to business, as a business with high-search-volume keywords can reach statistical significance much more quickly, while businesses with lower search volumes (or lower budgets) may not want to wait that long to accrue the same number of clicks and may want to aim for a lower number.