What does a sales enablement strategy actually consist of?

[nurmohammadkhan]

At this point, therefore, the concept of sales enablement should be clearer, in theory, but the practice is another matter. What does the better coordination between the marketing department and the sales department have to do with sales enablement?

If you look closely, they do have a lot to do with it. As has been said, the afghanistan whatsapp resource customers that account managers address have changed a lot over time and will presumably change a lot more in the coming years. With sales enablement, you ensure that your salespeople are better equipped to deal with new types of consumers, making them capable of selling in a new, different and more effective way than before.

And how? Mainly by providing sales with the right information at the right time. This implies that this information must reach the most appropriate person, when it seems most appropriate, through the most appropriate channels and in the most appropriate format.

This also means that the actions taken by both departments must be aligned and planned so that they are coherent and, above all, respond to the identified needs in the most effective way.

Since the above information is almost always in the possession of the marketing team, there must be total synergy between this department and the sales department and total sharing of their resources and skills.