Step by step guide to building ChatGPT prompts
Posted: Sun Dec 22, 2024 3:50 am
In the marketing world, knowing how to write a good prompt is a competitive advantage for anyone working in the creative field.
In fact, there are even people creating new positions in creative departments, the “prompt engineer”, the person responsible for creating and massifying prompts for various purposes.
The thing is, ChatGPT is so powerful that many teams completely overlook the power of prompts.
But there are some really cool tweaks that can cell phone number database speed up your work or even deliver something completely unexpected, more creative and that requires less revision.
Today we're going to talk about this: what are the points of attention when building ChatGPT prompts and how to speed up the creative writing process with it.
But first we need to talk about something very important:
What is ChatGPT's place in creative writing?
Before we jump straight into ChatGPT Prompts, we need to understand what their limitations are within a creative, marketing-oriented reality.
And they are a bit big. But at the same time, it also delivers a lot of speed for more basic campaigns with simpler text.
When ChatGPT first came out, it was seen as a great replacement. Writers and creatives would be replaced by the machine.
But the reality is nowhere near that. In fact, ChatGPT fails to reach very high creative levels.
In that sense, it works very well as a word calculator. And that's no demerit.
Mathematicians use calculators so they don't have to spend hours doing basic calculations. But a calculator doesn't test and validate mathematical hypotheses.
ChatGPT works the same way. It provides an extra hand for all the writing stuff, but the text it writes could be done much better by humans.
Let's talk more about this in the items below:
ChatGPT for SEO and Organic Traffic
By far one of the biggest uses of ChatGPT is in creating copy for organic traffic.
These texts are the ones that require the most labor in marketing departments and digital marketing agencies.
You need writers, editors, and operational people to get them all published. And the routine often ends up swallowing up the department, since normally several blogs are published weekly.
ChatGPT can make dozens of simple texts for SEO and organic traffic in a single day.
At the same time, a great writer can write, at most, one of these texts per day.
The biggest problem lies in Google's algorithm. In recent years, it has been quite categorical about its search for content that actually helps users.
In fact, this initiative was called helpful content. The Helpful Content Update removed many websites from the first page, many of which were powered directly by AI.
The best way to use ChatGPT in these cases is as a research aid. Listing tools, for example, becomes much easier with it.
But using it to write the entire text is still a bad idea.
ChatGPT for topic research
Still in the reality of content marketing, one of the most fundamental points for any strategy is knowing what to talk about.
ChatGPT does this very well. You can post examples of Instagram posts and ask for ten more related topics.
Or put your list of texts on the blog and ask for other topics.
Or simply ask for ideas for your keyword research, and then test them one by one in your tool of choice — Google Keyword Planner, SemRush, etc.
Researching topics with ChatGPT is normal and everyone is doing it now. But it is important to understand that these topics need to be discussed with the content team.
Learn more: Keyword research in practice: ads and organic
ChatGPT for ads and paid media
A big part of the work of advertising is understanding the strategic part.
What are the best keywords for the ad, how much will be spent, how the targeting will be done, etc.
All of this is human work, and ChatGPT doesn't even come close to delivering results in this regard.
However, at the same time, ChatGPT can help in creating good copies.
Of course, the best copy will always be written by a good copywriter. There is no doubt about that.
But when you have 30 ads to run on various keywords, it doesn't hurt to get some ideas from ChatGPT so you know at least where to start on each one.
ChatGPT for review
All these creative efforts we have seen can be supported by ChatGPT on multiple occasions.
And they need a lot of support.
All texts written by writers, whether content or copywriting, need to be revised. There is no way around it, revision is a fundamental process in any writing endeavor.
But many marketing departments and agencies don’t have time to review everything that’s done.
ChatGPT can be trained with a prompt — showing the persona, for example — and review any text based on that training.
This saves everyone time and solves more urgent and tedious text issues, such as spell checking.
ChatGPT to organize benchmarks
This point is also interesting and it is very little used in ChatGPT.
You can spend all day doing a benchmark that you put in a Google doc. But then what? How do you organize it all?
ChatGPT organizes it for you with the ideal prompt, including adding tables, creating small texts for the presentation, etc.
AI is a great word organizer. That's its greatest strength, and that's what it needs to be used for.
But how do we create prompts that follow everything we’ve seen so far? That’s what we’ll talk about in the next topic:
How to build ChatGPT prompts
ChatGPT prompts are not very difficult to build in essence.
They can be anything from one line to a short text. In fact, your prompt may even be longer than the final result.
Using ChatGPT prompts is a very personal task. There is no way anyone outside of your strategy can tell you exactly what you need to do to ensure the best results.
But at the same time, there is a process you can follow to create the best prompts every time you use Chat.
We'll talk more about them in the items below. And then, we'll also see some examples of ChatGPT prompts for all the items we talked about previously and a few more as well.
In fact, there are even people creating new positions in creative departments, the “prompt engineer”, the person responsible for creating and massifying prompts for various purposes.
The thing is, ChatGPT is so powerful that many teams completely overlook the power of prompts.
But there are some really cool tweaks that can cell phone number database speed up your work or even deliver something completely unexpected, more creative and that requires less revision.
Today we're going to talk about this: what are the points of attention when building ChatGPT prompts and how to speed up the creative writing process with it.
But first we need to talk about something very important:
What is ChatGPT's place in creative writing?
Before we jump straight into ChatGPT Prompts, we need to understand what their limitations are within a creative, marketing-oriented reality.
And they are a bit big. But at the same time, it also delivers a lot of speed for more basic campaigns with simpler text.
When ChatGPT first came out, it was seen as a great replacement. Writers and creatives would be replaced by the machine.
But the reality is nowhere near that. In fact, ChatGPT fails to reach very high creative levels.
In that sense, it works very well as a word calculator. And that's no demerit.
Mathematicians use calculators so they don't have to spend hours doing basic calculations. But a calculator doesn't test and validate mathematical hypotheses.
ChatGPT works the same way. It provides an extra hand for all the writing stuff, but the text it writes could be done much better by humans.
Let's talk more about this in the items below:
ChatGPT for SEO and Organic Traffic
By far one of the biggest uses of ChatGPT is in creating copy for organic traffic.
These texts are the ones that require the most labor in marketing departments and digital marketing agencies.
You need writers, editors, and operational people to get them all published. And the routine often ends up swallowing up the department, since normally several blogs are published weekly.
ChatGPT can make dozens of simple texts for SEO and organic traffic in a single day.
At the same time, a great writer can write, at most, one of these texts per day.
The biggest problem lies in Google's algorithm. In recent years, it has been quite categorical about its search for content that actually helps users.
In fact, this initiative was called helpful content. The Helpful Content Update removed many websites from the first page, many of which were powered directly by AI.
The best way to use ChatGPT in these cases is as a research aid. Listing tools, for example, becomes much easier with it.
But using it to write the entire text is still a bad idea.
ChatGPT for topic research
Still in the reality of content marketing, one of the most fundamental points for any strategy is knowing what to talk about.
ChatGPT does this very well. You can post examples of Instagram posts and ask for ten more related topics.
Or put your list of texts on the blog and ask for other topics.
Or simply ask for ideas for your keyword research, and then test them one by one in your tool of choice — Google Keyword Planner, SemRush, etc.
Researching topics with ChatGPT is normal and everyone is doing it now. But it is important to understand that these topics need to be discussed with the content team.
Learn more: Keyword research in practice: ads and organic
ChatGPT for ads and paid media
A big part of the work of advertising is understanding the strategic part.
What are the best keywords for the ad, how much will be spent, how the targeting will be done, etc.
All of this is human work, and ChatGPT doesn't even come close to delivering results in this regard.
However, at the same time, ChatGPT can help in creating good copies.
Of course, the best copy will always be written by a good copywriter. There is no doubt about that.
But when you have 30 ads to run on various keywords, it doesn't hurt to get some ideas from ChatGPT so you know at least where to start on each one.
ChatGPT for review
All these creative efforts we have seen can be supported by ChatGPT on multiple occasions.
And they need a lot of support.
All texts written by writers, whether content or copywriting, need to be revised. There is no way around it, revision is a fundamental process in any writing endeavor.
But many marketing departments and agencies don’t have time to review everything that’s done.
ChatGPT can be trained with a prompt — showing the persona, for example — and review any text based on that training.
This saves everyone time and solves more urgent and tedious text issues, such as spell checking.
ChatGPT to organize benchmarks
This point is also interesting and it is very little used in ChatGPT.
You can spend all day doing a benchmark that you put in a Google doc. But then what? How do you organize it all?
ChatGPT organizes it for you with the ideal prompt, including adding tables, creating small texts for the presentation, etc.
AI is a great word organizer. That's its greatest strength, and that's what it needs to be used for.
But how do we create prompts that follow everything we’ve seen so far? That’s what we’ll talk about in the next topic:
How to build ChatGPT prompts
ChatGPT prompts are not very difficult to build in essence.
They can be anything from one line to a short text. In fact, your prompt may even be longer than the final result.
Using ChatGPT prompts is a very personal task. There is no way anyone outside of your strategy can tell you exactly what you need to do to ensure the best results.
But at the same time, there is a process you can follow to create the best prompts every time you use Chat.
We'll talk more about them in the items below. And then, we'll also see some examples of ChatGPT prompts for all the items we talked about previously and a few more as well.