Key Takeaways:
Create detailed recaps that summarize the achievements of each subscriber and include the numbers that are actually important;
Combine personal recaps with brand recaps for added value;
Make sure you use customer data following privacy and security laws.
Feedback and Survey Emails
Feedback and survey emails are crucial parts of any drip marketing funnel for ecommerce brands. You’ve got an opportunity to understand if your customers love your products and services. Then use the insights to improve your proposition.
Here’s how Car Max sends a feedback email after someone finishes buying/interacting with the brand.
Subject line: Your opinion matters, Smiles Davis
Carmax_survey_email_example
Image source: Car Max
The email is personalized, with the customer’s name in the subject line. They’re not beating around the bush in their email copy and have directly asked in the headline. The yellow-colored CTA button is attractive and unmissable.
There’s also an option to change language philippines whatsapp number free
in the email, showing that they know their audience pretty well and haven’t ignored any segment.
Why do we love it?
Simple and straightforward email layout;
Prominent and bright CTA button;
Multi-lingual email for non-English speakers.
What Makes a Good Drip Campaign?
For an email drip campaign to be successful, it should have the following characteristics and components:
Carefully planned, moderate schedule. Sending dozens of emails the second a person signs up will tempt them to unsubscribe from your marketing communications. So, it’s necessary to devise a moderate schedule and set reasonable intervals between each sequence.
Email sequences tailored to the customer journey stages. The customer journey is your audience’s standard flow while interacting with your brand. Consequently, every campaign, including your drip marketing ideas, should correspond with different stages of the customer journey;
Templates for all possible triggers. Since drip campaigns are automated messages, it’s necessary to set possible triggers (sign-up, purchase, abandoned cart, etc.) depending on the peculiarities of your product or service. To speed up the processes, you should have prepared templates for each trigger;
Clear subject lines. While subject lines should be catchy to attract the reader’s attention, they should also be self-explanatory. So, you should try to come up with simple subject lines that inform the users about the content of the email;
Segmented audiences. Typically, audiences consist of various segments with different interests, goals, demographics, and backgrounds. You’ll get more engagement and conversions by personalizing drip campaigns based on audience interests and needs;
Data-driven character. Modern marketing heavily relies on data. You’ll be able to improve customer retention, increase ROI, come up with viable predictions, and boost engagement by analyzing key performance metrics and users’ past behaviors.
Key Takeaways
Whew! We made it to the end. We hope you learned and took notes from the email drip marketing campaign examples above. These should be enough to convince you to try email marketing automation. Remember to:
Run experiments and A/B test your drip campaign email to find winning subject lines, structures, tone of voice, CTA buttons, etc;
Schedule strategically timed emails in your drip sequences that balance targeting a warm lead without appearing desperate;
Pay attention to welcome and onboarding drip campaigns, as they can impact the user’s further interaction with your platform.
Pro Tip: Make sure to use a professional-looking business email address for drip campaigns – [email protected] is the perfect example.
If you’re looking for more valuable content, you might find these articles helpful:
7 Best Email Drip Campaign Software
What Is Marketing Automation? Definition, Types & Examples
How to Create a Successful Marketing Automation Strategy
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