Directly connected to technical SEO are the quality of content and backlinks: in particular, content is considered the backbone of good positioning. Google rewards sites that offer useful and pertinent sweden phone number information for users: the focus must therefore be on well-written, clear and updated texts that then push the reader to navigate the site and not run away, or to return to the same site if they need more information on a topic that they found well explained. These are all signals that Google interprets as positive.
An outdated page becomes irrelevant , for this reason it is important to update the contents periodically: we will do this by adding new data and improving the structure of the article, reviewing the contents so that they are always current and fresh and continuing to give answers to what the user is asking.
Does improving user experience help you climb the Google rankings and how?
User experience ( UX) is absolutely fundamental to the success of a website, as Google analyses a series of indicators such as dwell time and bounce rate : in particular, these two indicators highlight how useful and enjoyable a user finds your site. The key words to not make users run away from our site are first of all intuitive design and immediately after simple navigation . If users cannot easily find what they are looking for, they will abandon the site quickly, negatively influencing the ranking: it really takes very little to make a difference.
But clearly the security of the site is also an additional essential element: from this point of view, implementing an SSL certificate is no longer just a good practice, it is a necessity. It seems almost trivial to say it, but sites with a secure HTTPS connection are preferred by Google, in addition to transmitting trust to users.
How to get quality backlinks to improve your ranking?
We mentioned it a little above, but it must be reiterated that backlinks are a determining factor in positioning on Google. If other authoritative websites insert links to our site, Google interprets this as a sign of trust. Therefore, it is not enough to simply choose quality backlinks ourselves, but we must also be able to obtain them.