Gain insights from business/digital data
Posted: Sun Dec 22, 2024 4:17 am
As a starting point, Google Analytics can be a valuable source of information about current italy mobile number example and potential customers. Complementing digital analytics with customer relationship management tools and other technology-driven analytics platforms can offer a wealth of insight into customer interests, habits, behavioral patterns, and more.
Google Analytics Demographics Data
Combining information from Google Analytics with data from Facebook Audience Insights ( this article will walk you through the main steps) can help you cover some parts of the research process.
Collect buyer persona data from market research
You can learn a lot by just looking at the audiences of your competitors' websites that share the same ideal consumer profile. Market research can offer you a lot of information, and will allow you to discover patterns in the audience that will enrich your buyer persona profile.
This part of data collection is technology-dependent, so external tools are an essential part of defining buyer personas.
To avoid jumping from one tool to another, we are going to guide you through the steps of market research using only our SEMrush tools, as they cover the entire process cycle.
Step 1: Research the audience of the major industry players
As a starting point, to find out what audiences the major players in the industry are attracting, dig deeper into the niche and try to better understand the target audience.
Use Market Explorer to identify the largest industry domain within your company's country, and the tool will automatically determine the domain's industry, then "build" a market overview.
The overview shows a list of the major market players in a particular location.
Market Explorer
You can select websites from the list to obtain data on the average age and gender of the audience (male vs. female as a percentage).
Market Explorer: Competitor Data
Step 2: Discover the interests of the audience in the market
Facebook Audience Insights shows you the interests of your audience. From a list of emails that you can upload to the tool, you will find key characteristics of a similar audience.
The In-Market Audience Interests table (in Market Explorer) also gives you insights into related topics that your audience is interested in. This can be valuable data to help you complete the interests section of your buyer persona profile.
Google Analytics Demographics Data
Combining information from Google Analytics with data from Facebook Audience Insights ( this article will walk you through the main steps) can help you cover some parts of the research process.
Collect buyer persona data from market research
You can learn a lot by just looking at the audiences of your competitors' websites that share the same ideal consumer profile. Market research can offer you a lot of information, and will allow you to discover patterns in the audience that will enrich your buyer persona profile.
This part of data collection is technology-dependent, so external tools are an essential part of defining buyer personas.
To avoid jumping from one tool to another, we are going to guide you through the steps of market research using only our SEMrush tools, as they cover the entire process cycle.
Step 1: Research the audience of the major industry players
As a starting point, to find out what audiences the major players in the industry are attracting, dig deeper into the niche and try to better understand the target audience.
Use Market Explorer to identify the largest industry domain within your company's country, and the tool will automatically determine the domain's industry, then "build" a market overview.
The overview shows a list of the major market players in a particular location.
Market Explorer
You can select websites from the list to obtain data on the average age and gender of the audience (male vs. female as a percentage).
Market Explorer: Competitor Data
Step 2: Discover the interests of the audience in the market
Facebook Audience Insights shows you the interests of your audience. From a list of emails that you can upload to the tool, you will find key characteristics of a similar audience.
The In-Market Audience Interests table (in Market Explorer) also gives you insights into related topics that your audience is interested in. This can be valuable data to help you complete the interests section of your buyer persona profile.