The core of the PDCA approach, as well as other process management methods, is planning. All the work done can be rendered useless by simply setting priorities incorrectly. The basics of goal setting can help us plan our work correctly. It is best to adhere to the SMART technology:
S specific — specific.
M easurable — subject to measurement.
A chievable — real.
R elevant - logical and adequate.
Time bound - having a time limit.
Thus, the goals and objectives should be:
Clear . They should be presented not just canada phone data as ideas, but in the form of concepts. Bad example: we need to lay out a website. Good: we need to develop a sportswear store with 10,000 products and an advanced search system. Desired CMS — Bitrix.
Realistic : Sales of karate uniforms should increase by 25%.
Feasible . Many salespeople have problems with this. They often set goals that are unrealistic to achieve. It is bad to plan to increase sales by 1000%. It is good to try to increase them by 15%.
Adequate and popular at the moment . Continuing with the sales example, let's imagine that you want to sell goods for 1,000,000 rubles per month. This is not the best idea. In trade, there is a concept of seasonal fluctuations in demand, its peak during holidays. This applies to almost any product, even everyday ones. Therefore, goals need to be checked for relevance from cycle to cycle.
Time-bound. Simply put, each task should have a deadline. Bad goal: just increase sales. Good: do it in the first three months of the year.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data
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Current template for calculating sales manager KPI
9 Examples of Universal Selling Commercial Proposals
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Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients
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