Students had to lift each other to reach

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In general, in environmental guerrilla marketing, brands promote their brand by placing an attractive element where people do not expect it. One of the successful examples of environmental guerrilla marketing is the Coca-Cola Company. In one of its marketing campaigns, the company placed a large soda vending machine in a college with a 2-for-1 button on top.


When people pressed this button, they got two sodas for acres data one. the button. The story became interesting when the students recorded people's reactions to this machine and shared it on social media; this made the giant Coca-Cola machine very famous and the brand achieved its marketing goals.


An example of Coca-Cola guerrilla marketing The KitKat brand was also able to attract the attention of many people by placing chocolate-like benches in busy places in the city. An example of guerrilla marketing from the Kit Kat brand 2. Grassroots Guerrilla Marketing This method of guerrilla marketing focuses on specific individuals rather than focusing on broad advertising.