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Posted: Sun Jan 12, 2025 4:41 am
design and page structure
The design of a website should always be based on the corporate identity (CI) of a company. In the CI, various specifications regarding the logo, claim, color spectrum, typography, imagery and other design elements are defined under the corporate design, which you use to develop your new web design. This should represent your customer's company in the best possible way and fit in perfectly with it. For example, an up-and-coming streetwear fashion label needs a more unusual and less classic design than a long-established law firm. It is therefore advisable to discuss with your customers what they value, while at the same time ensuring that the site is designed in a modern way and appealing to the target group.
Design Standards for your Website Relaunch
In addition to the design specifications from the respective CI, there are various design standards that should always be adhered to. These are responsiveness and mobile optimization. The new website should be able to be displayed correctly on a wide variety of mobile devices. To achieve this, the design must be optimized for different screen sizes and use clear navigation elements that can be used intuitively on every device.
The website should be easy and intuitive to navigate, and not just on mobile devices. The general page structure should be designed so that users immediately understand how to use it. It is also important that all pages can gambling data usa be found easily and that the menu presents them clearly. Too much hierarchy and nested submenus should be avoided so that navigation remains understandable. The findings from the preparatory analysis can help to identify problems with the previous page structure and adapt it accordingly.
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optimization of texts
Even if the website is technically up to date and has been completely redesigned, the result cannot achieve the desired effect if the content is not optimized. A good website relaunch should therefore include content or text optimization.
When optimizing text, attention is paid not only to the structure and grammar, but above all to the relevance of the content. Texts must be kept up to date and information that is no longer relevant must be removed. In addition, new content can be added that contains references to new services or products that the company now offers to your customers.
It is important to remember that the language of the content is also adapted so that the target group can identify with it. Furthermore, texts should contain relevant keywords that are important for search engines. This text optimization from an SEO perspective is examined in more detail in the SEO optimization section.
optimization of contributions
If there are posts on the existing website, for example in the form of a blog, these must also be considered as part of the content optimization. Here, it is important to check whether they are up-to-date, delete them, revise them or publish new, adapted posts.
If the relaunch is not carried out in the same CMS (e.g. WordPress) as before, the posts from the previous CMS can be exported and re-imported to avoid manual transfer. Various tools can help with this, such as WP All Import when using the WordPress CMS.
optimization of images
Last but not least, the visual content of the website, such as images or videos, is also considered. Here, it should be checked whether these are of sufficient quality. Since screens nowadays have a higher resolution, outdated images can be displayed blurry and pixelated. When relaunching, it is therefore advisable to replace them or, if possible, to rework them.
In addition, the content shown in the images or videos should be contemporary. This means: Are the objects or technical devices shown up to date? Do the people shown have modern clothing and hair? Modern images should be selected, recreated and integrated accordingly.
Once you have selected suitable images for the new website, you should check their compression. Since images without compression take up a lot of data capacity, a lack of compression can affect the loading times of a page. We therefore recommend recompressing old and new images before implementing them on the page.
The design of a website should always be based on the corporate identity (CI) of a company. In the CI, various specifications regarding the logo, claim, color spectrum, typography, imagery and other design elements are defined under the corporate design, which you use to develop your new web design. This should represent your customer's company in the best possible way and fit in perfectly with it. For example, an up-and-coming streetwear fashion label needs a more unusual and less classic design than a long-established law firm. It is therefore advisable to discuss with your customers what they value, while at the same time ensuring that the site is designed in a modern way and appealing to the target group.
Design Standards for your Website Relaunch
In addition to the design specifications from the respective CI, there are various design standards that should always be adhered to. These are responsiveness and mobile optimization. The new website should be able to be displayed correctly on a wide variety of mobile devices. To achieve this, the design must be optimized for different screen sizes and use clear navigation elements that can be used intuitively on every device.
The website should be easy and intuitive to navigate, and not just on mobile devices. The general page structure should be designed so that users immediately understand how to use it. It is also important that all pages can gambling data usa be found easily and that the menu presents them clearly. Too much hierarchy and nested submenus should be avoided so that navigation remains understandable. The findings from the preparatory analysis can help to identify problems with the previous page structure and adapt it accordingly.
Over 5,000 subscribers are already participating!
First name
e-mail address*
I would like to subscribe to the newsletter to be informed about new blog posts, e-books, features and news about WordPress. I can revoke my consent at any time. Please note our privacy policy .
Subscribe now
optimization of texts
Even if the website is technically up to date and has been completely redesigned, the result cannot achieve the desired effect if the content is not optimized. A good website relaunch should therefore include content or text optimization.
When optimizing text, attention is paid not only to the structure and grammar, but above all to the relevance of the content. Texts must be kept up to date and information that is no longer relevant must be removed. In addition, new content can be added that contains references to new services or products that the company now offers to your customers.
It is important to remember that the language of the content is also adapted so that the target group can identify with it. Furthermore, texts should contain relevant keywords that are important for search engines. This text optimization from an SEO perspective is examined in more detail in the SEO optimization section.
optimization of contributions
If there are posts on the existing website, for example in the form of a blog, these must also be considered as part of the content optimization. Here, it is important to check whether they are up-to-date, delete them, revise them or publish new, adapted posts.
If the relaunch is not carried out in the same CMS (e.g. WordPress) as before, the posts from the previous CMS can be exported and re-imported to avoid manual transfer. Various tools can help with this, such as WP All Import when using the WordPress CMS.
optimization of images
Last but not least, the visual content of the website, such as images or videos, is also considered. Here, it should be checked whether these are of sufficient quality. Since screens nowadays have a higher resolution, outdated images can be displayed blurry and pixelated. When relaunching, it is therefore advisable to replace them or, if possible, to rework them.
In addition, the content shown in the images or videos should be contemporary. This means: Are the objects or technical devices shown up to date? Do the people shown have modern clothing and hair? Modern images should be selected, recreated and integrated accordingly.
Once you have selected suitable images for the new website, you should check their compression. Since images without compression take up a lot of data capacity, a lack of compression can affect the loading times of a page. We therefore recommend recompressing old and new images before implementing them on the page.