Business cases are written according to a certain structure, that is, regardless of the niche, the plan must contain mandatory sections. Description of business case blocks:
Customer details. We briefly indicate the name and type of activity of the company, a link to the website, write the project deadlines, as well as the costs (if the client agrees).
Information about the problem and task that needs to be solved. We indicate what the initial request was and what solution was proposed. For example, a construction company can indicate that during the crisis, cottage sales decreased by half, and a concrete products manufacturing plant can indicate that the site is outdated and does not bring in customers.
Information about the stages of work. This is the most important section, in which you need to present each step of the work done in detail. We describe in detail what was done first, what happened next, and how everything ended. At the same time, you can indicate what difficulties arose and what solution was developed.
Results data. As specifically as possible, with paraguay phone data acts and figures, we describe the result obtained. At the end, you can write a conclusion, whether you managed to solve the problem, show the client's feedback, the director's feedback, or your own comment.
Stages of creating a business case
To highlight your work from previous periods, it is important to prepare a case correctly. We have created a step-by-step algorithm for developing effective business cases.
Step One: Select the Right Candidate
To develop a case, you need permission, quotes, and a plan. When choosing a candidate, pay attention to the following factors:
Product knowledge – the more your customer knows about the product, the better. This will give you confidence that you can properly present your offer.
Significant results - to ensure that the case has a good effect, choose companies with high results. If they choose you, they have the drive you need.
Unexpected Success - If unusual organizations have seen better results after working with you, potential buyers can be confident in your effectiveness.
Well-known companies - small brands can be used, of course, but large and popular companies will allow you to quickly establish a reputation.
Former clients of competing firms - if customers came to you from competitors, it means you have advantages, which increases the likelihood of a decision being made in your favor.
Step two. Contact the case participant
Before you start working, you need to prepare for communication, that is, discuss the client’s expectations and decide on the deadlines.
Often the preparation stage is delayed because the terms and other conditions of work were not agreed upon in time. To avoid this, all formalities should be discussed at the first stage, and only then work should begin.
A great option is to send an email stating what you expect from the collaboration and what it can bring to the client. To make the message look simpler, use:
Consent form for participation in the case study . Depending on the type of client activity, company size, and research objectives, the document may differ. Be sure to pay attention to:
an accessible explanation of why your research is needed and what it will provide in terms of results;
information about what client data you will use (organization name, logo, names and positions of employees, photographs, etc.);
a description of your expectations from the client's part