Cart abandonment
Posted: Sat Dec 21, 2024 4:37 am
Tools to keep leads
Maintaining leads so that they ultimately make the purchasing decision is no easy task, but there are tools that can help you and that are specific to Inbound Commerce.
Transactional emails
E-commerce is not outside the Inbound Marketing premise of offering valuable content to customers, so this is taken advantage of with email marketing .
The idea here is not just to offer sales to customers, because you will scare them away.
Instead, use email marketing tools wisely to track customer satisfaction to prevent cart abandonment and increase conversions.
You can send welcome emails to new subscribers, newsletters, and notifications that an order has been placed.
On the other hand, if we talk about post-sale, it is necessary to use the email tool to thank your client for the purchase and direct them to other networks that may be of interest to them.
You can also provide more information about the transaction, such as: order confirmation, delivery, location, etc.
It is also a good idea to ask your customers when they receive their order if it has met their expectations. Inbound Commerce is about creating long-term relationships.
Obviously, shopping cart abandonment represents a problem for any eCommerce: it means losing a customer.
Multiple studies have found that people abandon their shopping canadian hospitals email list carts when they notice something about the product that they are not completely satisfied with or because of additional charges that they were not expecting.
In these cases, your best tool is an automated email that offers discounts on purchases or provides any other type of service that is tempting.
Remarketing is also effective for these types of cases.
Lead Scoring
This tool will allow you to qualify your leads based on certain values and thus segment them more effectively.
This is essential for lead nurturing, as it gives you the advantage of automating actions, but in an intelligent and strategic way.
All of these tools together will help you close a sale. For example, you will be able to know who almost reached the shopping cart or bought three times.
This way you'll send the email to the right person at the right time. Because if you know that Fabian stopped at the shopping cart, with a little intuition you'll know that it's because of the extra charges. So you'll send him an email offering free shipping.
Conversion should be the most important thing for eCommerce, but Inbound Marketing teaches them that maintaining them is also essential.
Maintaining leads so that they ultimately make the purchasing decision is no easy task, but there are tools that can help you and that are specific to Inbound Commerce.
Transactional emails
E-commerce is not outside the Inbound Marketing premise of offering valuable content to customers, so this is taken advantage of with email marketing .
The idea here is not just to offer sales to customers, because you will scare them away.
Instead, use email marketing tools wisely to track customer satisfaction to prevent cart abandonment and increase conversions.
You can send welcome emails to new subscribers, newsletters, and notifications that an order has been placed.
On the other hand, if we talk about post-sale, it is necessary to use the email tool to thank your client for the purchase and direct them to other networks that may be of interest to them.
You can also provide more information about the transaction, such as: order confirmation, delivery, location, etc.
It is also a good idea to ask your customers when they receive their order if it has met their expectations. Inbound Commerce is about creating long-term relationships.
Obviously, shopping cart abandonment represents a problem for any eCommerce: it means losing a customer.
Multiple studies have found that people abandon their shopping canadian hospitals email list carts when they notice something about the product that they are not completely satisfied with or because of additional charges that they were not expecting.
In these cases, your best tool is an automated email that offers discounts on purchases or provides any other type of service that is tempting.
Remarketing is also effective for these types of cases.
Lead Scoring
This tool will allow you to qualify your leads based on certain values and thus segment them more effectively.
This is essential for lead nurturing, as it gives you the advantage of automating actions, but in an intelligent and strategic way.
All of these tools together will help you close a sale. For example, you will be able to know who almost reached the shopping cart or bought three times.
This way you'll send the email to the right person at the right time. Because if you know that Fabian stopped at the shopping cart, with a little intuition you'll know that it's because of the extra charges. So you'll send him an email offering free shipping.
Conversion should be the most important thing for eCommerce, but Inbound Marketing teaches them that maintaining them is also essential.