As the centerpiece of a Digital Marketing strategy, the website must be developed with attention to detail and aligned with your company's objectives.
This way, the path to achieving business goals and user experience is more solid.
However, creating a website from scratch can seem online russian phone number like a huge challenge. Here at Adtail, we deal with this type of demand on a daily basis. That’s why we follow a methodology that guarantees efficiency and good results. If you’re thinking about how to create a website for your company, check out the step-by-step guide we follow at Adtail and get inspired!
When defining how to create a website, it is first necessary to understand the company's objectives and the needs of the target audience.
To do this, carry out a detailed survey, indicating the purpose of the website, to ensure that what will be developed will meet expectations.
Below, we highlight the points that go into creating the page and that you need to pay attention to.
Domain registration
Domain registration is the first step in the process of creating a website with its own identity that can be accessed on the internet.
The domain, better known as URL , is the company's address in the digital environment. This is the link that users type to find the page.
Therefore, it needs to be easy to remember and represent the company name or brand concept well.
Choosing a domain is strategic and influences both the visibility and branding of the business. Therefore, it is recommended that it be short, simple and directly related to the company.
There are several domain options, the most popular being ".com" and its Brazilian version, ".com.br".
To ensure the use of your chosen domain, you must register it with an authorized provider. In addition, a registration fee is payable at the time and must be renewed periodically.
Architecture and wireframe
The architecture of a website is the way the page is built and organized. The purpose is to facilitate user navigation and the ranking of the website in search engines.
Therefore, it is responsible for ensuring intuitive and efficient navigation, facilitating the user's journey to the desired information or actions.
It is linked to SEO, which provides optimizations so that the address is indexed more quickly.
Thinking about how to create a website, defining the layout of information, organizing menus and planning the location of elements directly influences the acceptance of the page.
The wireframe is a visual representation of this architecture. It works like a sketch.
This way, designers and developers visualize the structure of the pages before implementing the final design.
This is a critical step in page creation as it helps ensure that the structure and flow meet your users' needs.
Furthermore, it allows the focus to be on the functionality and usability of the website. This means that adjustments are made faster and before full development.
Copy
Copy is the term used to describe content that aims to engage the audience and persuade them to take a specific action.
Copywriting is the process of writing these texts. Thus, the copy of a website is what communicates directly with the public. It plays a fundamental role in the user experience and in converting visitors into customers .
Good copy engages, persuades and guides the user through an objective narrative aligned with the brand's objectives.
Therefore, knowing your target audience well is essential, as it allows you to adapt your tone of voice to use appropriate language.
Additionally, it needs to be optimized for SEO, strategically integrating keywords to improve the website's positioning in search engines.
It should also reflect the brand’s personality and have calls to action that guide the visitor naturally.
Design
Website design refers to the visual aesthetics, the arrangement of elements and usability. The goal is to ensure that visitors have an intuitive and pleasant navigation.
This has a direct impact on the user experience and perception of the brand. This is because good design communicates the company's identity, impacting the target audience.
In addition to the visual aspect, the design must be responsive. That is, it needs to adapt to different devices.
Since most internet access occurs via mobile devices, usability should be the same as on a laptop or computer.
Consistency in design also impacts user perception and should be considered when thinking about how to create a website.
It’s important to create a consistent experience by maintaining the same look and feel across all pages. After all, a well-designed website improves brand awareness and encourages visitors to stay and interact.
Implementation via Wordpress
Thinking about the steps of how to create a website, implementation can be done through different platforms.
WordPress is one of the most popular options. Ideal for creating websites due to its flexibility and vast ecosystem of plugins, it allows the creation of functional and easy-to-maintain pages.
Another point is that this platform allows the site to be scalable. In other words, it can keep up with growth, allowing you to add new features and expand content without having to migrate to another platform.
WordPress also has several SEO tools. The aim is to help improve visibility in search engines.
However, WordPress is not the only platform that allows you to create websites. There are several options with specific characteristics for their target audience. Below, you can find out about eight of them:
WordPress : recommended for blogs, institutional websites and portfolios;
Strapi : ideal for those who need simpler websites, but with content management;
Magento and VTEX : good option for e-commerces that need product management and online sales features;
Shopify : more appropriate for small and medium e-commerces as it focuses on ease;
Wix and Squarespace : recommended for quickly creating visual websites, without the need for programming;
Webflow : Ideal for designers who want more control over the layout, as it allows you to create responsive websites without the need for coding.
Implementation via other tools
In addition to WordPress, there are several other tools and platforms that can be used to implement websites. Choosing the right tool in the process of how to create a website depends on the needs of the project and the desired functionalities.