First, it is important to understand in what situations a contextual advertising expert may be needed. At first glance, this seems obvious: if a business uses this channel to promote services or goods.
But in practice, things are not so simple. Sometimes using Yandex.Direct is inappropriate. For example, if the cost of applications from this system is too high or customers prefer to communicate via social networks. But the situation changes when:
You want to explore a new channel to attract customers.
You have an advertising campaign running, but you don't have time to manage it.
It needs to be optimized.
You have a website, but high competition in search results prevents you from getting traffic.
After testing the channel, you will israel phone data be able to determine whether it is worth continuing to use Yandex.Direct. You will also understand whether it is necessary to cooperate with a professional in this field. It is not recommended to set up advertising in Yandex.Direct on your own: it is not only labor-intensive, but also requires deep knowledge of the processes.
Choosing between your own direct marketing specialist and an outsourced one
Source: shutterstock.com
Without preliminary training, you can easily get confused in the interface. It is much more productive to hire a specialist. They are needed in the staff only of large online stores or other projects with a frequently updated assortment. Only in these cases will the contextualist be fully loaded.
Let's look at the key pros and cons of a full-time director.
Advantages :
Focus on one project. The specialist will work exclusively on it, which guarantees timely completion of all tasks.
Deep product knowledge. A full-time employee will be able to study your products in detail and promote them effectively.
Flaws :
Employment contract . This leads to additional costs for social insurance and may complicate the rapid replacement of an employee.
Workplace . You will need to provide the employee with everything necessary, which means additional costs.
Training . It is necessary to invest resources in training and preparation of a specialist.
In practice, companies often choose outsourced employees. In this case, you will receive a professionally configured advertising campaign and its subsequent management.
Choosing between your own direct marketing specialist and an outsourced one
Source: shutterstock.com
The main benefits of working with an outsourced director:
Cost reduction . You pay only for completed tasks, avoiding additional expenses for workplace equipment and deductions to the Pension Fund.
Accumulated experience : External companies and freelancers often have a wealth of experience in various fields and projects, allowing them to effectively solve complex problems.
Disadvantages of working with outsourced directors:
The training process . In order for the contractor to understand your product more deeply, additional time will be required to prepare the director.
Risk of delays . This disadvantage is most often found among freelancers, who may delay the completion of tasks due to personal problems.
To minimize the risk of missing deadlines, you can contact an agency. Their employees usually have the necessary skills and experience to set up advertising campaigns even in complex areas. If one specialist is unable to continue working, another will quickly replace him, and you will not notice the interruption.