6 – Technical SEO Ranking Factors

Data used to track, manage, and optimize resources.
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shaownhasane
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Joined: Mon Dec 23, 2024 2:30 pm

6 – Technical SEO Ranking Factors

Post by shaownhasane »

Key takeaway: Use your keyword naturally and organically throughout your article or content. It’s also important to include terms that are related to the main keywords people are searching for. These are called LSI (latent semantic indexing) keywords. These secondary keywords can provide more context for Google’s search algorithm to know what results to show.

For example, if your content is about Apple products , using semantic keywords like “iPhone” or “iPad” will alert Google that you are referring to the Apple brand and not the actual fruit. In addition to using belarus phone data keywords, you want your content to match the user’s search intent. People use Google search to fulfill a specific need, such as: finding a particular website ; getting answers to a question; researching a product or service before purchasing; making a purchase.

As a content optimizer , your goal is to match intent with relevant content. If you don’t do this, the user’s query will not be satisfied, they will bounce, and your rankings will take a hit. For example, if people used the word “compare” when searching, it means they are choosing between one or two products. Your content can then provide product reviews or comparisons to satisfy that search intent.

How your site is built and the code that is included (or not) on your page affects how Google “reads” your content and gives it relevance in the context of search queries. Even if you don’t consider yourself a “techie” and the thought of optimizing the code on your website for better SEO rankings is intimidating, take heart. There are relatively simple improvements within reach that will make a world of difference. Why it matters: Technical SEO is the foundation that supports all other SEO efforts. You may have the most informative, relevant, and authoritative content on the Internet, but it doesn’t matter if there are technical barriers preventing it from being found.

How to Implement: Technical SEO is a collection of techniques that all have one goal: to make your website crawlable and searchable. While it is true that some improvements require coding knowledge, there is a lot you can do even if you do not have technical knowledge: Use heading tags to establish structure in your web page. Google loves these tags because they help their algorithm better understand the content of your page. Simply using the h1 (title) tag can already significantly boost your SEO. Speaking of the h1 tag, it is good practice to include your main keyword in it since this is the first thing Google looks at to determine if your page is relevant. Provide a descriptive and enticing meta description.
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