Digital Marketing Trends 2020
Posted: Sat Dec 21, 2024 4:38 am
In our large-scale study on paid search advertising, we analyzed more than 70 thousand advertising campaigns with a total budget of more than 5 billion rubles, examined key performance indicators, identified the main USPs for advertisers and identified trends for each of the 6 industries.
We have identified general trends that are relevant for promotion in all areas of business:
1) DIGITALIZATION OF CONSUMER COMMUNICATIONS
The long-term trend of moving communications from updated 2024 mobile phone number data offline to online has accelerated under the impact of the coronavirus epidemic and quarantine measures. It is obvious that after the lifting of restrictions on movement, the share of offline will not return to its previous values, and consumers were given an “injection” of online shopping for food, everyday goods and, possibly, medicines. The opportunity to buy apartments and cars online appeared before the epidemic, but it is now that it has become in demand.
We recommend
Update your approach to the completeness and quality of materials published digitally.
It is important to pay attention to the functionality of the website and mobile applications: do they allow making purchases/orders, is there enough content and interface capabilities to make a purchase decision, can the consumer get all the necessary information using digital communication channels (in chat/messenger). To attract more buyers online, you need to make the most of the capabilities of web interfaces: some developers are already showing apartments via VR, and online fitting rooms are gaining popularity in the fashion segment.
We have identified general trends that are relevant for promotion in all areas of business:
1) DIGITALIZATION OF CONSUMER COMMUNICATIONS
The long-term trend of moving communications from updated 2024 mobile phone number data offline to online has accelerated under the impact of the coronavirus epidemic and quarantine measures. It is obvious that after the lifting of restrictions on movement, the share of offline will not return to its previous values, and consumers were given an “injection” of online shopping for food, everyday goods and, possibly, medicines. The opportunity to buy apartments and cars online appeared before the epidemic, but it is now that it has become in demand.
We recommend
Update your approach to the completeness and quality of materials published digitally.
It is important to pay attention to the functionality of the website and mobile applications: do they allow making purchases/orders, is there enough content and interface capabilities to make a purchase decision, can the consumer get all the necessary information using digital communication channels (in chat/messenger). To attract more buyers online, you need to make the most of the capabilities of web interfaces: some developers are already showing apartments via VR, and online fitting rooms are gaining popularity in the fashion segment.