How to Use Pinterest for Your Business

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Pinterest is a visual social channel that primarily focuses on creative visuals and crafts. Users share images and videos to showcase their skills, products, or services. Its aim is more social discovery rather than social networking. If you want leads to discover your brand, Pinterest should be a part of your social media strategy.

Potential customers often use Pinterest as an information resource when preparing to make a purchase. Every idea is represented by a Pin, which is an image or video that is searched and saved by phone list Pinterest users. It's easy to set up Pinterest for your business: your Pins can also link back to your website, so they can help drive traffic to your website and increase conversions.

Pins are collected on Boards. Users often collect images from websites and sources around the globe and save them to their own Boards. This makes it an ideal platform for content curation. Other uses, such as high-impact Pinterest users and larger brands, often create their own content for their Board. Pinterest can become a useful way to showcase your brand’s content creation expertise.

Who Uses Pinterest?
Around 60% of Pinterest users are female, but male users are on the increase. Gen Z and Millennials are driving much of the platform’s growth. Pinterest appeals to people interested in the creative and visual arts.