On Page SEO: 4 tactics to improve your website

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On-Page SEO strategy can substantially improve the organic positioning of a website. Find out which elements you should take into consideration to improve your ranking.

In recent years, with so many companies and developers competing to be among the first results on Google, it is more than clear that, if you want to position your website, you need to apply SEO strategies.

One of the best ways to optimize your site for search engines is to separate strategies into two categories: Off Page SEO and On Page SEO .

But what does Off Page and On Page SEO mean?
In principle, although both strategies pursue the same goal (helping you achieve the first results), they are applied in very different ways. However, both types of SEO go hand in hand and are crucial to the success of your campaigns.

On-Page SEO Optimization focuses on optimizing the segments of your website that are under doctors email list your control, such as accessibility, loading speed, content, tags, titles, etc., and its main function is to tell search engines what a website is about and what you want to position.

You don't want Google to misunderstand you and end up ranking you for the wrong keyword, or simply leave you at the bottom of the SERPs. Well, this is where On Page SEO techniques come in.

On the other hand, Off Page SEO aims to increase the authority and popularity of a domain, mainly through the creation of backlinks and content on other websites.

In a very summarized way, we could say that On Page SEO determines what you rank , and Off Page SEO determines how high you rank.

On-Page SEO techniques to optimize the positioning of your website
1. Use keywords wisely
Adding keywords to your content is very important, that's for sure. However, you should keep in mind that you are writing for people and search engines want to keep it that way.

If you over-optimize, Google will notice and penalize you sooner rather than later. There is no ideal keyword density, just try to integrate them into the content as naturally as possible.

To help search engines and avoid over-optimization, take advantage of synonyms to rank secondary keywords and semantically associated words (LSI).

An important fact is that long-tail keywords have a higher click-through rate (CTR) (2% to 4%) compared to generic keywords. This is because long-tail keywords are mainly used in the finer parts of the sales funnel. Use them to generate leads.