Google Analytics is a native Google feature that monitors your company's digital marketing . More specifically, Analytics collects data, information, and history from websites and applications in order to create long and comprehensive reports .
You can sell more properties by using Google Analytics well. Want to know how?
What is Google Analytics?
Google Analytics is a free, native Google feature that analyzes usa mobile number measures the performance of a website or online application in detail . But more than that, it also provides you with an overview of the behavior of your website's users, shows the origin of each visitor and shows you where to focus your digital efforts.
Want to learn more about Google Analytics? Learn more about:
What is Google Analytics for?
Before talking about the benefits of Google Analytics for the real estate sector , you should understand how it works and what its main attributes are. With the tool, it is possible to analyze metrics such as:
amount of traffic your website has;
bounce rate of your real estate website;
number of users per period of time;
average duration of a session on your website;
age and gender of the person accessing the website;
location of people accessing the website;
what device the user uses to access your website;
origin of your user (how the user arrived at your site);
user behavior by website page.
Knowing this information makes it much easier to develop strategies and understand how to communicate with your audience. In addition, you can create specific ads that use the language of your audience and focus on their location.
But, and in your developer specifically, how can each of these metrics be useful?
Discover other Google tools:
Google Search Console ;
Google Trends .
Amount of website traffic and average session duration
The amount of traffic on your real estate website is basically the number of people who visit your website. The average duration, on the other hand, is the amount of time people stay on your website.
How to use this for your real estate company: Especially if your real estate website is conversion-friendly (i.e. if it has some way of collecting consent from visitors), increasing traffic is always important. Therefore, you should create strategies to both increase the flow of visitors and increase the time they spend on your site.
Invest in more eye-catching titles and CTAs that focus on solving your customers’ main pain points. Also make extensive use of multimedia resources , such as videos, image galleries, audios and whatever else you deem appropriate.