Think about it from a customer experience-centric perspective:
You write and post on your blog because you are helping your prospect understand their business problem and how to solve it. (Are you accomplishing that goal?)
You send newsletters to your customer and prospect base because you are giving valuable content just a click away in their inbox and reminding them of the important things they should pay attention to.
you post content on the linkedin company page: because you know your prospect is going to be on linkedin from time to time and you want to remind them of what is important.
As you can see, it is never about your sale or your product or phone number in korea solution, it is about an attitude of service to your prospect.
Let’s continue…
You post content on other social networks like Twitter, Instagram and Facebook because you know that your prospect may also be hanging out on those networks, and even when they are hanging out it is good for them to remember what is important.
You publish ads on Google Search because at some point that prospect is going to do a high-intent commercial search, they are going to look for a specific solution and then you are going to be there once again to remind them that you are the best option.
You create landing pages with documents to download (lead magnets) because you know that there is documentation that your prospect will need to consult, so you leave it on a silver platter for them to consult whenever they want. (landing pages are not necessary, they can be a simple drive, or a Notion with the documents organized)
You create and implement automated message sequences for those who download that lead magnet so that they are constantly reminded of why it is important to solve the problem they have in front of them.
The point is: when you change your focus and the way you see why you do things, it changes your perspective.
Start to really see yourself as a guide for your customer on their buying journey and analyze what you do from there.
Ask yourself if what you're doing is helping prospects complete their buying journey.
Ask yourself how you can find out if your prospects value the information you give them. If they find it useful.
Just by achieving these results, you will already be making a huge difference because most of your competitors offer a much inferior shopping experience.