Improve your website architecture.
Posted: Sun Dec 22, 2024 5:29 am
Planning how you're going to reach your audience—whether on search engines, social media, or email, for example—can give you a good starting point.
Tip: You don't have to choose between Publications or Libraries, but you do need to decide what percentage fits your blog strategy.
For example, Flying Hippo offers the 80 percent rule , which consists of posting 80% evergreen content and 20% seasonal content.
Strengthen your strategy with data
Using SEMrush Content Platform
Try it for free for 7 days →
ADS illustration
Step 2: Identify your core themes
Identifying the core themes of your blog gives you a bird's-eye view of your future editorial plan.
Take Hubspot's topic cluster model as an example .
The idea is to identify 5-10 core themes for your blog and then expand on sample cell phone number in philippines them using different data sources.
Introduction to topic clusters
Topic clusters are a topic-focused (as opposed to keyword-focused) SEO tactic that:
Makes it easier for Google to discover related content.
Boost your visibility in search engines.
To recreate this template for your blog, you will need to post:
A “pillar” page that broadly covers a topic and targets a high-volume keyword (such as “SEO copywriting”).
Several pieces of “cluster” content focused on specific long-tail keywords (e.g. “How to write SEO content”, “What is SEO copywriting”).
Here's what a topic cluster looks like, according to HubSpot :
Content plan: Cluster model of topics
The main advantage of this topic clustering model is that it provides an organic traffic boost to the entire cluster if a single page in the cluster performs well, but only if internal linking is well optimized.
The pillar page should link to each piece of content in the cluster, while the pieces in the cluster should link to the pillar page.
Tip: You don't have to choose between Publications or Libraries, but you do need to decide what percentage fits your blog strategy.
For example, Flying Hippo offers the 80 percent rule , which consists of posting 80% evergreen content and 20% seasonal content.
Strengthen your strategy with data
Using SEMrush Content Platform
Try it for free for 7 days →
ADS illustration
Step 2: Identify your core themes
Identifying the core themes of your blog gives you a bird's-eye view of your future editorial plan.
Take Hubspot's topic cluster model as an example .
The idea is to identify 5-10 core themes for your blog and then expand on sample cell phone number in philippines them using different data sources.
Introduction to topic clusters
Topic clusters are a topic-focused (as opposed to keyword-focused) SEO tactic that:
Makes it easier for Google to discover related content.
Boost your visibility in search engines.
To recreate this template for your blog, you will need to post:
A “pillar” page that broadly covers a topic and targets a high-volume keyword (such as “SEO copywriting”).
Several pieces of “cluster” content focused on specific long-tail keywords (e.g. “How to write SEO content”, “What is SEO copywriting”).
Here's what a topic cluster looks like, according to HubSpot :
Content plan: Cluster model of topics
The main advantage of this topic clustering model is that it provides an organic traffic boost to the entire cluster if a single page in the cluster performs well, but only if internal linking is well optimized.
The pillar page should link to each piece of content in the cluster, while the pieces in the cluster should link to the pillar page.