Community Manager Tools
Posted: Sat Jan 18, 2025 5:03 am
In the Russian-speaking environment, it is sometimes argued that the main task of community managers is audience retention. However, this opinion is not entirely accurate. At different stages of community development, community managers are engaged in both attracting and retaining the audience, and also work to return users to the community. They also play an important role in promoting the group according to the sales plan.
Community Manager Tools
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How to attract an audience:
Active approach. Especially relevant chinese overseas australia data package for a budding community. The community manager actively searches for potentially interesting people, contacts them and invites them to his community.
A company will benefit if it has a community manager who is able to describe community events in a high-quality and creative way, as he or she is usually better at this task than a copywriter or PR specialist.
Support for marketing and promotional initiatives, including referral programs. This includes informing the community, answering questions, promoting and supporting new members attracted through these programs from the community manager.
Collaboration with external resources. This aspect deserves special attention. In short: a community manager interacts with both internal and external brand communities. Monitoring industry forums, communicating with users, and even developing joint marketing campaigns can become part of his or her work.
Networking is everywhere and everywhere. It often happens that communication managers are distinguished by their ability to easily make new acquaintances, actively represent their interests, attract new participants and find promising opportunities for cooperation for business.
The Main Rules of a Good Community Manager
The work of a community manager without knowledge of several key rules is simply impossible.
Participation in the community
You need to be fully integrated into the community you are running. You need to understand the core desires, pain points, goals, and favorite topics of the participants. Ideally, you want to become an integral part of this community. Otherwise, it will be difficult to discuss the joy of winter jogging if you are not a fan of running.
Knowledge of community slang
In general, this rule is similar to using TOV (tone of voice). The only difference is that you communicate in the language of the community, even if you are speaking on behalf of a brand. At a minimum, you need to understand the industry terms and slang. It is important to realize that the gaming community does not use formal language.
Sincerity
Avoid deception in the community to maintain trust. It is important to be honest, not to hide information or lie, even if it is unpleasant. It is important to respect the rules of confidentiality and to tell the truth within the limits allowed by your management. This will help to avoid the spread of rumors and misunderstandings.
Sincerity of a Community Manager
Source: shutterstock.com
Realizing the value of community
Always keep in mind that your community members have answers to all questions: how to improve the product, what is better to remove, etc. Discuss development with them, ask for their opinion. And remember that they can ruin your reputation in just a couple of minutes.
It is important to keep in mind that the skill level of community managers can vary significantly.
Event management and customer service jobs require both marketing and HR skills, with the key being the ability to interact with people.
When it comes to club-style communities or professional communities, participants tend to listen to a person with relevant experience. It is important to be “one of our own,” part of the same community. Managing a community of HR experts is impossible without a deep understanding of the industry, being in the context, following the latest news and trends. To successfully fulfill such a role, specific knowledge and skills are needed that complement the main expertise.
Download a useful document on the topic
Community Manager Tools
Source: shutterstock.com
How to attract an audience:
Active approach. Especially relevant chinese overseas australia data package for a budding community. The community manager actively searches for potentially interesting people, contacts them and invites them to his community.
A company will benefit if it has a community manager who is able to describe community events in a high-quality and creative way, as he or she is usually better at this task than a copywriter or PR specialist.
Support for marketing and promotional initiatives, including referral programs. This includes informing the community, answering questions, promoting and supporting new members attracted through these programs from the community manager.
Collaboration with external resources. This aspect deserves special attention. In short: a community manager interacts with both internal and external brand communities. Monitoring industry forums, communicating with users, and even developing joint marketing campaigns can become part of his or her work.
Networking is everywhere and everywhere. It often happens that communication managers are distinguished by their ability to easily make new acquaintances, actively represent their interests, attract new participants and find promising opportunities for cooperation for business.
The Main Rules of a Good Community Manager
The work of a community manager without knowledge of several key rules is simply impossible.
Participation in the community
You need to be fully integrated into the community you are running. You need to understand the core desires, pain points, goals, and favorite topics of the participants. Ideally, you want to become an integral part of this community. Otherwise, it will be difficult to discuss the joy of winter jogging if you are not a fan of running.
Knowledge of community slang
In general, this rule is similar to using TOV (tone of voice). The only difference is that you communicate in the language of the community, even if you are speaking on behalf of a brand. At a minimum, you need to understand the industry terms and slang. It is important to realize that the gaming community does not use formal language.
Sincerity
Avoid deception in the community to maintain trust. It is important to be honest, not to hide information or lie, even if it is unpleasant. It is important to respect the rules of confidentiality and to tell the truth within the limits allowed by your management. This will help to avoid the spread of rumors and misunderstandings.
Sincerity of a Community Manager
Source: shutterstock.com
Realizing the value of community
Always keep in mind that your community members have answers to all questions: how to improve the product, what is better to remove, etc. Discuss development with them, ask for their opinion. And remember that they can ruin your reputation in just a couple of minutes.
It is important to keep in mind that the skill level of community managers can vary significantly.
Event management and customer service jobs require both marketing and HR skills, with the key being the ability to interact with people.
When it comes to club-style communities or professional communities, participants tend to listen to a person with relevant experience. It is important to be “one of our own,” part of the same community. Managing a community of HR experts is impossible without a deep understanding of the industry, being in the context, following the latest news and trends. To successfully fulfill such a role, specific knowledge and skills are needed that complement the main expertise.
Download a useful document on the topic