Practical guide to improve your positioning on Google
Posted: Sat Jan 18, 2025 5:05 am
Did you know that over 75% of Internet users don't look beyond the first page of search results on Google? This means that if your website doesn't appear in the top search results, you could be missing out on thousands of potential customers.
If you are a B2B manufacturer or distributor selling your products on a marketplace, it is essential to improve your organic positioning to increase your online visibility and attract more visitors to your virtual stand, as well as to your own site. Unlike paid search (also known as SEA or search engine advertising), search engine optimization ( SEO) aims to improve a site’s organic ranking in Google’s search results pages , using digital marketing techniques to improve the quality and relevance of content. With SEO, you don’t have to pay for every click or impression to improve your online presence.
In this article, we will explain how to optimize your natural positioning on Google and increase your online sales .
Discover what SEO can do for you!
Index
I. Use the right keywords
II. Optimize your content
III. Improve your website loading speed
IV. Use social media
V. Analyze and improve your references
I. Use the right keywords
Using the right keywords is crucial for your SEO. Keywords are the terms that Internet user algeria mobile phone number list s (buyers or prospects) type into Google to find products or, more generally, information . By choosing keywords that correspond as closely as possible to your company's offering, you will be able to attract the attention of the right customers for your products.
Short-tail keywords are generic keywords with high competition . In contrast, long - tail keywords are more specific and less competitive , but have a lower search volume. It's important to use both short-tail and long-tail keywords in your SEO strategy to reach different segments of your target audience.
There are several online tools that will help you find the most relevant keywords. Google Keyword Planner is a free tool that allows you to find keywords based on competition, search volume, and relevance .
If you are a B2B manufacturer or distributor selling your products on a marketplace, it is essential to improve your organic positioning to increase your online visibility and attract more visitors to your virtual stand, as well as to your own site. Unlike paid search (also known as SEA or search engine advertising), search engine optimization ( SEO) aims to improve a site’s organic ranking in Google’s search results pages , using digital marketing techniques to improve the quality and relevance of content. With SEO, you don’t have to pay for every click or impression to improve your online presence.
In this article, we will explain how to optimize your natural positioning on Google and increase your online sales .
Discover what SEO can do for you!
Index
I. Use the right keywords
II. Optimize your content
III. Improve your website loading speed
IV. Use social media
V. Analyze and improve your references
I. Use the right keywords
Using the right keywords is crucial for your SEO. Keywords are the terms that Internet user algeria mobile phone number list s (buyers or prospects) type into Google to find products or, more generally, information . By choosing keywords that correspond as closely as possible to your company's offering, you will be able to attract the attention of the right customers for your products.
Short-tail keywords are generic keywords with high competition . In contrast, long - tail keywords are more specific and less competitive , but have a lower search volume. It's important to use both short-tail and long-tail keywords in your SEO strategy to reach different segments of your target audience.
There are several online tools that will help you find the most relevant keywords. Google Keyword Planner is a free tool that allows you to find keywords based on competition, search volume, and relevance .