Knowing how to identify potential customers is essential for any type of business. By thoroughly researching your target audience – aspects such as demographics and purchasing habits – you manage your efforts and resources more effectively.
According to a recent study, at least 50% of prospects are unsuitable for businesses . Identifying customers correctly will help you select those people who are most likely to buy your product or service.
To accurately classify your prospects, you need to apply a series of strategies that will guarantee more sales in the future. Discover in this post some practical tips to learn how to identify potential customers .
What is a lead?
A potential customer is a person or organization interested in purchasing your product or service and who also has the financial resources to do so.
The term lead is widely used in malaysia mobile number list marketing and the sales process. Everyone in your company should know what type of customer they want to reach.
The first step is to define your buyer persona , that is, a hypothetical description of your ideal customer. This will allow you to develop a value proposition in line with the needs of your potential customers and, thus, use your marketing and sales resources efficiently.
Learn what a buyer persona is and how to create one in 3 steps .
Why is it important to identify potential customers?
Customers are essential for the survival and expansion of any business, as they are those agents who can become buyers, and, eventually, ambassadors and fans.
Potential customers need your products or services to solve their problems. 76% of them expect companies to understand their needs.
The more you know about your potential customer's characteristics, the easier it will be to:
Deliver faster solutions: Customers want quick answers on the channel of their choice. When you know the profile of your potential customers and which channels they use to communicate, you can provide faster and more effective support.