In that material, the author conceptualized it as information or an idea that multiplies and spreads among people following a movement similar to genes in genetics.
Coming to the digital age, this concept has not changed in essence, since bahrain phone number resource the main characteristic of the meme is its adaptation to different contexts as it is shared on the web.
For example, from an initial video several others can be generated with different contexts, messages and interpretations.
Thus, Meme Marketing has resulted from the adaptation and use of these elements to create marketing campaigns considering a specific objective.
Among the main objectives of Meme Marketing, we highlight:
increase interaction between the public and the company by generating viral content;
position itself as a modern company.
Considering that they have become a marketing strategy, we see that memes consist of an important component of visual communication.
Learn more about the importance of communication flow by accessing the following posts:
Visual communication: understand what it is, examples and its importance in companies
expand the reach of the message
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