Preparing an advertising campaign

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With a large preponderance in the first two areas, only one company used a quiz.

Example of analysis of a competitor's advertising campaign

Audit of the current group
At the final stage, we analyzed the client's Instagram account and VKontakte group, highlighting their strengths and weaknesses. To begin with, we analyzed the current posts and described how best to present the information. Then we described a rough rubricator for the content plan and sketched out ideas for post and story formats. And finally, we described a step-by-step advertising strategy - where to start testing hypotheses and what ideas to use in the future.

We designed the client's Instagram account based on an spain phone number list audit of competitors and the client himself.

Since the client did not have his own website and did not plan to create one, we decided to launch a test advertising campaign for the quiz. Of course, there was another option with lead forms, but as our experience shows, the quality of applications from this direction is lower than other sites, even if you remove the automatic addition of the number. At the same time, the quiz, which was used by competitors and in our previous projects, always allowed us to reduce the application.

We created advertising offers based on the research and the customer's capabilities. We tested two areas - buying autocatalysts and selling flame arrestors.

An example of creativity for buying autocatalysts

We also developed different options in static and dynamic form. We took as a basis only the materials that the client prepared. In the direction of autocatalysts, the main message was in calculating the price of the spare part buyout, and in flame arresters, respectively, in determining the purchase price.