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Carousels, on the other hand, are great at building trust and driving ecuador email list conversions. By taking your audience on a multi-slide journey, you can engage them with compelling visuals and compelling copy, ultimately leading them to a powerful call to action on the final slide.

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Instead of simply dumping photos, you might also consider using Carousels as mini ebooks or PDF guides to provide value to your audience.

Carousels are the only content format on Instagram that are shown to your audience twice, increasing the chances of them engaging with your posts.