Does humor really transform?
Posted: Sat Jan 18, 2025 6:49 am
For example, she worked with an e-commerce store that wanted to be a "bargain club" for engagement and wedding rings. After adding humorous product copy to their page (without making any other changes), they saw a egypt email list significant increase in both “add to cart” and purchase conversion rates. One ring saw a 98% increase in purchase conversions, while the other saw a 200% increase in add-to-cart actions.
If you think your industry or company is too boring for humor, think again. Comedy can be applied to almost any field, even those traditionally considered serious or technical.
For example, Lianna works with a stormwater compliance monitoring software company. The company tackles seemingly boring topics like measuring rainfall and pollutants. Although the business is very technical, Lianna helps them incorporate humor into their weekly email newsletter on compliance news. When they surveyed their readers, 85% said they preferred interesting emails.
Lianna also worked with environmental compliance software company Mapistry to create a humorous landing page for the company called "Retirement Spreadsheet," highlighting the advantages of their platform over traditional spreadsheets.
Add humor to your writing, humor really transforms examples
The page contains jokes such as "We're going to take your spreadsheets to the back of the barn" and a "Kill the spreadsheets" button. This approach makes what might otherwise be a dry topic more engaging and memorable, allowing the company to stand out in an industry that doesn't typically use humor.
While there are often ways to incorporate humor into marketing messages to make them more effective and engaging, you may still be unsure whether you can succeed. Lianna says what stops people from using humor in marketing comes down to two fears:
If you think your industry or company is too boring for humor, think again. Comedy can be applied to almost any field, even those traditionally considered serious or technical.
For example, Lianna works with a stormwater compliance monitoring software company. The company tackles seemingly boring topics like measuring rainfall and pollutants. Although the business is very technical, Lianna helps them incorporate humor into their weekly email newsletter on compliance news. When they surveyed their readers, 85% said they preferred interesting emails.
Lianna also worked with environmental compliance software company Mapistry to create a humorous landing page for the company called "Retirement Spreadsheet," highlighting the advantages of their platform over traditional spreadsheets.
Add humor to your writing, humor really transforms examples
The page contains jokes such as "We're going to take your spreadsheets to the back of the barn" and a "Kill the spreadsheets" button. This approach makes what might otherwise be a dry topic more engaging and memorable, allowing the company to stand out in an industry that doesn't typically use humor.
While there are often ways to incorporate humor into marketing messages to make them more effective and engaging, you may still be unsure whether you can succeed. Lianna says what stops people from using humor in marketing comes down to two fears: