Audiences were allocated for the test advertising campaign
Posted: Sat Jan 18, 2025 6:58 am
The cheapest lead was obtained from the status audience: 70 leads at 24.98 rubles. The price of a lead from competitors' activities in the advertising account was quite attractive: 92 leads at 33.57 rubles. The most expensive lead was from the lead form: 8 leads at 123.67 rubles.
Test RK on Facebook*
Administrators of business pages related to health and beauty with an intersection with the interest “cosmetology, face mask, peeling”;
ThruPlay video for cosmetologists;
LAL 1% mail cosmetologists;
LAL 1% phone numbers of cosmetologists;
LAL 1% cosmetologists who have undergone training;
LAL 3% mail cosmetologists.
The audiences are targeted at women aged 25-55. The argentina phone number list campaigns used dynamic creatives: 3 videos, 5 text options, 2 call-to-action button options. The budget was set at 400 rubles per ad group. During the test campaign, 2 advertising goals were tested:
Facebook Lead Generation*
Traffic in Facebook feed*, Instagram feed* and Instagram stories*.
Facebook delivered the best results using the Lead Generation ad objective.
Instagram* showed good results both in the feed and in stories.
Total spent on test advertising campaign: RUB 7,648.83.
Leads received: 104
Average cost per lead: RUB 73.55
Top Audiences:
LAL 1% mail cosmetologists.
Administrators of business pages related to health and beauty with an intersection with the interest “cosmetology, face mask, peeling”.
ThruPlay video for cosmetologists.
The best result was shown by the video on alginate masks.
Best text options:
Are you doing the right skin care routine for rosacea-prone skin?
Check in the test whether you know the order of such a procedure.
All those who pass the test will receive a gift protocol for working with such skin with a full calculation of the cosmetologist's costs + special prices for products for this procedure.
Beautician? Check how well you know the rules for caring for skin with rosacea.
Get a free protocol with a full calculation of the cosmetologist's costs + special prices on products for this procedure.
What about sales?
Requested information from the customer. Yes, there were sales. During the first three days, sales calls were for 18 thousand. It seems like a little. But in the niche, the customer life cycle is quite long. If the customer buys, is convinced of the quality of the product, and the quality is high, not comparable to cheap Chinese and Korean analogues, then in the future he will buy for years.
The leads are targeted. The managers made calls, there is deferred demand. Someone purchased the products earlier, after they use up the stock, they will make an order. Well, the confirmation of the quality of the leads was the customer's repeated request a month later.
Test RK on Facebook*
Administrators of business pages related to health and beauty with an intersection with the interest “cosmetology, face mask, peeling”;
ThruPlay video for cosmetologists;
LAL 1% mail cosmetologists;
LAL 1% phone numbers of cosmetologists;
LAL 1% cosmetologists who have undergone training;
LAL 3% mail cosmetologists.
The audiences are targeted at women aged 25-55. The argentina phone number list campaigns used dynamic creatives: 3 videos, 5 text options, 2 call-to-action button options. The budget was set at 400 rubles per ad group. During the test campaign, 2 advertising goals were tested:
Facebook Lead Generation*
Traffic in Facebook feed*, Instagram feed* and Instagram stories*.
Facebook delivered the best results using the Lead Generation ad objective.
Instagram* showed good results both in the feed and in stories.
Total spent on test advertising campaign: RUB 7,648.83.
Leads received: 104
Average cost per lead: RUB 73.55
Top Audiences:
LAL 1% mail cosmetologists.
Administrators of business pages related to health and beauty with an intersection with the interest “cosmetology, face mask, peeling”.
ThruPlay video for cosmetologists.
The best result was shown by the video on alginate masks.
Best text options:
Are you doing the right skin care routine for rosacea-prone skin?
Check in the test whether you know the order of such a procedure.
All those who pass the test will receive a gift protocol for working with such skin with a full calculation of the cosmetologist's costs + special prices for products for this procedure.
Beautician? Check how well you know the rules for caring for skin with rosacea.
Get a free protocol with a full calculation of the cosmetologist's costs + special prices on products for this procedure.
What about sales?
Requested information from the customer. Yes, there were sales. During the first three days, sales calls were for 18 thousand. It seems like a little. But in the niche, the customer life cycle is quite long. If the customer buys, is convinced of the quality of the product, and the quality is high, not comparable to cheap Chinese and Korean analogues, then in the future he will buy for years.
The leads are targeted. The managers made calls, there is deferred demand. Someone purchased the products earlier, after they use up the stock, they will make an order. Well, the confirmation of the quality of the leads was the customer's repeated request a month later.