2.- Internal links pass authority
Posted: Sun Dec 22, 2024 5:51 am
A proper internal linking strategy helps pass authority between pages on your site and ultimately improves rankings.
This is determined by an algorithm known as PageRank (PR), philippines number list which evaluates the quality and importance (or authority) of individual pages and applies a value to them.
Internal linking is, of course, taken into account.
Google officially removed the PageRank toolbar in 2016 and stopped updating public scores many years before that.
However, it is still a big part of the SEO algorithm today, so understanding how it works helps you build a solid internal linking strategy.
If page A, for example, has authoritative external links pointing to it, it will have accumulated a PageRank score.
This authority can be passed to page B through internal links.
Identifying these types of "power pages" can help you make the most of the authority coming to your site to improve rankings. We'll cover this later as well.
3.- Internal links help users navigate between relevant pages
Internal linking is also a great way to improve user experience (UX) by helping your visitors find more interesting content.
This could be used to take a user to a product page where they can purchase something mentioned in a buying guide, or to other content to expand or delve deeper into a particular topic .
From increasing average time on site to pushing users down purchasing paths, you can leverage internal linking to improve your UX and, in turn, overall search performance.
This is determined by an algorithm known as PageRank (PR), philippines number list which evaluates the quality and importance (or authority) of individual pages and applies a value to them.
Internal linking is, of course, taken into account.
Google officially removed the PageRank toolbar in 2016 and stopped updating public scores many years before that.
However, it is still a big part of the SEO algorithm today, so understanding how it works helps you build a solid internal linking strategy.
If page A, for example, has authoritative external links pointing to it, it will have accumulated a PageRank score.
This authority can be passed to page B through internal links.
Identifying these types of "power pages" can help you make the most of the authority coming to your site to improve rankings. We'll cover this later as well.
3.- Internal links help users navigate between relevant pages
Internal linking is also a great way to improve user experience (UX) by helping your visitors find more interesting content.
This could be used to take a user to a product page where they can purchase something mentioned in a buying guide, or to other content to expand or delve deeper into a particular topic .
From increasing average time on site to pushing users down purchasing paths, you can leverage internal linking to improve your UX and, in turn, overall search performance.