But the SERP appearance can paint a different picture
Posted: Sat Jan 18, 2025 8:10 am
Link to slides Brand SERP Control and Avoid Negative Press Laura Hogan, Director of Research, Ricemedia Laura Hogan, Director of Search, Ricemedia on Controlling branded SERPs and preventing negative press Laura Hogan talked about how you can control your SERPs when they get negative press.
You can have a great profile on your website and social media. The fact is that branded search can bring up a lot of negative mentions of your company or product, because negative publicity attracts more attention.
As a result, you will see a lot more car owner phone number list of it in the rankings. Additionally, negative press on page 1 can make the difference between whether or not your prospects convert. Laura ran a little survey before the conference that highlighted this fact: Laura Hogan surveyA good example of an out of stock product page.
The site recommends an alternative product that matches the discarded one. But what can you do if you have negative results on page 1? To take control of what appears on the first page of searches for your brand, you can take advantage of these actions: Google My Business - where you can do it all: reviews, products, bookings, photos, posts, questions and answers.
You can have a great profile on your website and social media. The fact is that branded search can bring up a lot of negative mentions of your company or product, because negative publicity attracts more attention.
As a result, you will see a lot more car owner phone number list of it in the rankings. Additionally, negative press on page 1 can make the difference between whether or not your prospects convert. Laura ran a little survey before the conference that highlighted this fact: Laura Hogan surveyA good example of an out of stock product page.
The site recommends an alternative product that matches the discarded one. But what can you do if you have negative results on page 1? To take control of what appears on the first page of searches for your brand, you can take advantage of these actions: Google My Business - where you can do it all: reviews, products, bookings, photos, posts, questions and answers.