Types of promotion strategy
Posted: Sat Jan 18, 2025 8:13 am
Once you have a deep understanding of what you offer and to whom, as well as an awareness of the benefits for the audience, it is time to decide on a method for effectively promoting businesses and companies.
Consistent advancement
To achieve maximum consumer awareness of a brand, company or product, it is recommended to use a strategy of continuous placement of advertising materials with uniform frequency. However, this policy requires significant financial investment.
This type of promotion is especially effective for products and services that have a frequent purchase cycle and a wide audience. This includes, for example, household chemicals, pet food and fillers.
Case: VT-metall
Find out how we reduced the teacher data package cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Impulse promotion of goods and services of the enterprise
Periodically posting advertising material or launching PR campaigns can be an effective way to promote products and services. For example, posting commercials once a month for five days will reduce costs compared to a continuous PR campaign.
This approach is attractive for products that are not essential products. An example would be interior items that are gradually creating demand among consumers. In addition, periodic advertising may be the best choice for new products for which a consumer culture has not yet developed. For example, creamed honey, which appeared on the market just a few years ago and is still unknown to many consumers.
Seasonal promotion
This is a story for companies that are entirely based on seasonality. For example, in winter they actively promote reindeer sledding, in spring seeds and seedlings, in summer sunscreen cosmetics, and in August and early September school supplies.
The company's main efforts are aimed at maximizing the benefits of seasonality, while the strategy does not affect its long-term reputation or recognition. It concentrates exclusively on certain periods when the demand for their goods or services reaches its peak.
Flight promotion, or "race for the leader"
This strategy is based on the periodic launch of advertising campaigns, starting with intensive promotion of the company's products and being consolidated by a gradual decrease in activity. It is an ideal choice for young organizations and new products of famous brands. In addition, such a strategy can be used when changing the positioning of a product.
For example, a company that has been offering chocolate to those with a sweet tooth can now position it as a high-calorie, compact food for extreme sports enthusiasts. This strategy is an optimal solution for creating recognition of the company, product or new positioning, to prepare the ground by activating sales.
Promotion strategy, also known as marketing strategy, is an integral part of a successful business. Nowadays, there are no companies that have achieved stable success by accident. Success that brings profit and income is always the result of skillful implementation of a carefully developed strategy.
Methods of promoting an e
Consistent advancement
To achieve maximum consumer awareness of a brand, company or product, it is recommended to use a strategy of continuous placement of advertising materials with uniform frequency. However, this policy requires significant financial investment.
This type of promotion is especially effective for products and services that have a frequent purchase cycle and a wide audience. This includes, for example, household chemicals, pet food and fillers.
Case: VT-metall
Find out how we reduced the teacher data package cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Impulse promotion of goods and services of the enterprise
Periodically posting advertising material or launching PR campaigns can be an effective way to promote products and services. For example, posting commercials once a month for five days will reduce costs compared to a continuous PR campaign.
This approach is attractive for products that are not essential products. An example would be interior items that are gradually creating demand among consumers. In addition, periodic advertising may be the best choice for new products for which a consumer culture has not yet developed. For example, creamed honey, which appeared on the market just a few years ago and is still unknown to many consumers.
Seasonal promotion
This is a story for companies that are entirely based on seasonality. For example, in winter they actively promote reindeer sledding, in spring seeds and seedlings, in summer sunscreen cosmetics, and in August and early September school supplies.
The company's main efforts are aimed at maximizing the benefits of seasonality, while the strategy does not affect its long-term reputation or recognition. It concentrates exclusively on certain periods when the demand for their goods or services reaches its peak.
Flight promotion, or "race for the leader"
This strategy is based on the periodic launch of advertising campaigns, starting with intensive promotion of the company's products and being consolidated by a gradual decrease in activity. It is an ideal choice for young organizations and new products of famous brands. In addition, such a strategy can be used when changing the positioning of a product.
For example, a company that has been offering chocolate to those with a sweet tooth can now position it as a high-calorie, compact food for extreme sports enthusiasts. This strategy is an optimal solution for creating recognition of the company, product or new positioning, to prepare the ground by activating sales.
Promotion strategy, also known as marketing strategy, is an integral part of a successful business. Nowadays, there are no companies that have achieved stable success by accident. Success that brings profit and income is always the result of skillful implementation of a carefully developed strategy.
Methods of promoting an e