How to Create a Customer Referral Program

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Promoting your business can be a daunting process, which is why you may be hesitant to ask your customers to become brand ambassadors. However, encouraging word-of-mouth recommendations is a great way to generate buzz around your products or services.

Fortunately, customer referral all b2c data included have programs are easy to get up and running. Plus, they can help you retain existing customers while attracting new leads . With WordPress plugins like Easy Affiliate, you can easily track your program’s performance and support long-term growth.

In this article, we'll discuss the benefits of launching a customer referral program. Next, we'll show you how to create your own in four easy steps. Let's get started.

Why You Should Create a Customer Referral Program
A referral program is a marketing strategy that rewards existing customers for advocating for a company. It is highly effective simply because customers are more likely to trust those past buyers.

In fact, 92% of people trust recommendations from friends and family over any other form of marketing:

An ad for a customer referral program on Instagram.
Additionally, acquiring new customers can be expensive, but referred visitors cost much less. Customer acquisition cost (CAC) . Plus, customers acquired this way tend to be 18% more loyal . Overall, a good customer referral program can help you acquire new potential customers, build customer loyalty, and increase your revenue.