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[monira#$1244]

Directly convey the company's brand identity to customers, helping them quickly identify the company and deepen their impression
Help companies protect their own brands
Enhance user trust
Keep in line with the overall corporate brand image
It is also helpful for enterprises to establish competitive advantages in the market
Of course, the products of big brands are almost synonymous with the category. So can most small and medium-sized enterprises doing foreign trade consider choosing a completely matching product keyword as the brand name or domain name? The answer is: not suitable.

So why aren’t (exactly matching industry or product) keywords appropriate?

Some friends may say, I have seen some keyword domain names ranked first. There are indeed such cases, for example:

hotel.com
But if you do some research, you will find that there is a big finland b2b leads group behind hotels, a listed company worth billions of dollars. They have created a brand around hotels and invested a lot of advertising money, so they can occupy the ranking for a long time.

In fact, if you search on Google, you will find that even if you use a (exactly matching industry or product) keyword domain name, your website will not necessarily be ranked first in the exact search for the keyword. (Exactly matching industry or product) keyword domain names may be useful in the initial stage, but they are not suitable for long-term operation.

For example, for the word clothing, how high can a website with the domain name clothing.com rank under this keyword?


The result is that I have read the first three pages and have not seen this website.

Why is this?

Neil Patel of Ubersuggest shared:

If someone searches for your domain name keywords on Google, even if it is an exact match with your domain name, if the user does not click on your link and skips it directly , for example, only 20% of users may click on your link, then it means that 80% of users are telling Google that they do not like this website very much and this website is not suitable to be ranked at the top.

Then Google will naturally push the ranking of other websites up. At this time, your (exactly matching industry or product) keyword domain ranking will naturally drop.

Therefore, you either need to have a large advertising budget or a strong enough brand, otherwise it is still risky to choose a keyword domain name (that fully matches the industry or product).