Linkbuilding: What is it and what is it good for my website?
Posted: Sat Jan 18, 2025 8:52 am
Links remain one of the most important external ranking factors used by Google and other search engines. Search engines discover new content through links, and this is partly how they judge the quality of that content.
Good links are like votes; they indicate how valuable the content is, and Google considers a healthy link profile to be a good sign. On the other hand, Google has improved its ability to detect unnatural link patterns over time.
The search engine is much better at recognizing which types of links are useful to users, and also which ones are not. This means that old link strategies no longer work, or they don't work as well as they used to. That's where link building comes in .
What is Linkbuilding?
Linkbuilding is the term used to describe the way marketing and SEO professionals get links to your content.
Linkbuilding
Getting links from high-quality websites can give your website authority and help you rank higher in search engine results pages (or SERPs ).
Links are an important part of any SEO strategy, but you can't just set them and forget about them. Links can disappear, become toxic , or lose relevance over time.
This means that you need to keep looking for new link opportunities to keep your rankings high in the SERPs. All of these activities are part of link building .
Not all links are created equal
Since their inception, search engines have treated links as votes of popularity and relevance on the web. But when people began to understand the power of links, they began to manipulate them to their advantage.
So they found ways to get artificial links to boost their search engine rankings. While these dangerous tactics can sometimes work, they go against Google's terms of service and can get a website deindexed (removed from search results).
For this reason, you should try to maintain a healthy link profile. But first, it is important to know the types of links that exist.
Incoming links
Inbound links, also known as backlinks or external links, are those that lead from malaysia mobile phone number list one website to another. They are the currency of the Internet, as they work in a very similar way to reputation in real life.
If you go on vacation and ask four different (and unrelated) people what the best restaurant is in the city you're going to, and most of them say the same thing, you'll convince yourself that it's true. Links do that for search engines.
Linkbuilding
Internal links
Internal links, or links that connect internal pages on the same domain , work in a similar way to external links, but within your website. A large number of internal links pointing to a specific page on your site will tell Google that the page is relevant, as long as it is done naturally.
Links with nofollow attribute
Remember that links work like popularity votes? Well, these links can carry the attribute rel=“nofollow” that allows you to link to a resource but eliminates the validity of that vote, for the purposes of search engines.
Just as it sounds, “ no follow” tells search engines not to follow the link. Some engines still follow them just to discover new pages, but these links do not influence the ranking of either site.
This makes them useful in cases where a page links to an untrustworthy source or one that you do not want linked to your website for whatever reason.
Good links are like votes; they indicate how valuable the content is, and Google considers a healthy link profile to be a good sign. On the other hand, Google has improved its ability to detect unnatural link patterns over time.
The search engine is much better at recognizing which types of links are useful to users, and also which ones are not. This means that old link strategies no longer work, or they don't work as well as they used to. That's where link building comes in .
What is Linkbuilding?
Linkbuilding is the term used to describe the way marketing and SEO professionals get links to your content.
Linkbuilding
Getting links from high-quality websites can give your website authority and help you rank higher in search engine results pages (or SERPs ).
Links are an important part of any SEO strategy, but you can't just set them and forget about them. Links can disappear, become toxic , or lose relevance over time.
This means that you need to keep looking for new link opportunities to keep your rankings high in the SERPs. All of these activities are part of link building .
Not all links are created equal
Since their inception, search engines have treated links as votes of popularity and relevance on the web. But when people began to understand the power of links, they began to manipulate them to their advantage.
So they found ways to get artificial links to boost their search engine rankings. While these dangerous tactics can sometimes work, they go against Google's terms of service and can get a website deindexed (removed from search results).
For this reason, you should try to maintain a healthy link profile. But first, it is important to know the types of links that exist.
Incoming links
Inbound links, also known as backlinks or external links, are those that lead from malaysia mobile phone number list one website to another. They are the currency of the Internet, as they work in a very similar way to reputation in real life.
If you go on vacation and ask four different (and unrelated) people what the best restaurant is in the city you're going to, and most of them say the same thing, you'll convince yourself that it's true. Links do that for search engines.
Linkbuilding
Internal links
Internal links, or links that connect internal pages on the same domain , work in a similar way to external links, but within your website. A large number of internal links pointing to a specific page on your site will tell Google that the page is relevant, as long as it is done naturally.
Links with nofollow attribute
Remember that links work like popularity votes? Well, these links can carry the attribute rel=“nofollow” that allows you to link to a resource but eliminates the validity of that vote, for the purposes of search engines.
Just as it sounds, “ no follow” tells search engines not to follow the link. Some engines still follow them just to discover new pages, but these links do not influence the ranking of either site.
This makes them useful in cases where a page links to an untrustworthy source or one that you do not want linked to your website for whatever reason.