Distortion of reality to absurd forms is one of the favorite techniques of black PR.
For example, during the construction of a residential high-rise building, a fencing panel fell on one of the balconies. The reasons for this were quickly determined, and everything was repaired. It would seem that the incident was exhausted, since it was an isolated case, but cunning competitors, taking advantage of the situation, posted information online that the fixation of the structural elements was carried out with violations of technology, the materials used did not meet the declared quality, and so on.
This approach causes double chinese overseas australia data package damage. Firstly, the sales of apartments in this house immediately dropped, which is why the customer has difficulties in settlements with the developer. Secondly, other participants in the construction market begin to avoid cooperation with the compromised company. But the black PR people did not even make up anything, they just slightly exaggerated the situation.
Black PR people
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Change of meaning and shift of emphasis
Any action or event can be presented in the desired light, which is often used by representatives of black PR.
For example, when launching an advertisement for a new dishwashing detergent, the manufacturer added the following words: “After using the product, rinse the dishes in plenty of water.” These actions should be taken when using any detergent, but in this case, the manufacturer decided to show extra concern for the consumer.
Competitors did not miss the opportunity to get some PR from this. They initiate a campaign under the slogan "since it is written on the product, it means that it may contain harmful substances that may lead to poisoning or contribute to the occurrence of serious diseases, mutations, etc." It is not difficult to guess the consequences of this step. Buyers begin to avoid the new, but high-quality and safe product. At the same time, competitors cannot be caught in a lie, since all these events are based on a real phrase written on the packaging, and everything else is just assumptions and speculation.