Pixmania.com, Europe's leading online consumer products portal, has launched "GreenPIX", its new space for eco-friendly and environmentally responsible products. The main feature of this selection of products is to reduce the ecological footprint by reducing energy consumption and/or using recyclable products that do not contain certain toxic substances.
Among the items available in the GreenPix category we 99 acres data can find everything from LCD screens that adapt energy consumption depending on the luminosity, external hard drives made from organic material such as bamboo to cover their products, to GPSs that calculate the route that produces the least CO2 emissions when travelling. In this way, Pixmania seeks to make a place for itself before any other online retailer in the marketing of products that promote sustainable development in today's society.
«We live in a society that is increasingly aware of its environment and the consequences of taking irresponsible measures towards the environment. Likewise, the stigma that buying an ecological product is much more expensive is losing more and more force, since, on the one hand, manufacturers adjust their prices more and more to make them more affordable and, on the other hand, the user or consumer sees this «extra» cost «rewarded» in the reduction of their electricity, water, etc. bills. Nowadays, there is practically no difference between ecological and normal products, as far as price is concerned», comments Verónica Noseda, head of business development for Pixmania.com in Spain.
The reduction in the cost of consumers' energy bills is one of the main reasons why more and more users are deciding to opt for this type of 'eco-items', which is making the demand ever greater. "The best thing of all is that supporting sustainable development through environmentally responsible products is a business that will become increasingly profitable, we are already noticing this in our sales and in the internal traffic on our website," says Noseda.