There are also certain trends in marketing. Here are 5 reasons to invest in promotion in 2024:
Consumers are still purchasing products and services, so it is necessary to actively present yourself in the marketplace.
During a crisis, when many companies are leaving the information field, a unique chance to become a leader in their niche appears.
Now it is important to maintain relationships with the existing base, as well as attract new clients.
It is necessary to maintain and strengthen the company's image, as well as increase the loyalty of the target audience.
Investing in marketing and promotion can help increase profits.
Investment indicators
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Increasing marketing budgets
Increasingly, business leaders are chinese overseas british data package avoiding personal brand interactions. Most modern entrepreneurs who have survived the pandemic restrictions either have no physical presence or have very limited exposure and unoptimized communication processes with consumers. This has a negative impact on revenue and customer loyalty.
For example, the company invested 40 million rubles in its exposition and PR campaign to attract designers and in 6 months received an additional turnover of 85 million rubles from these sales channels. According to calculations, by the end of the year, the funds invested in marketing will fully pay off and will begin to bring stable profits. Due to such cases, the number of companies and brands that plan to increase their advertising budgets in 2024 has grown from 40 to 53%.
Quality communication with the client
Today, the market is seeing the following business development trend: consumers prefer to interact with people, not just brands.
Sales Manager
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Good relationships with your audience bring significant benefits:
Increasing the value of a product to consumers expands the opportunities for price competition and increases the likelihood of a successful transaction with a client.
Creating a loyal brand advocate can increase customer LTV up to four times over the next three years.
These strategies work effectively in both B2B and B2C. Modern companies have recognized the importance of expanding the scope of personalized marketing, investing time and money in the following areas:
regular team training in negotiation skills;
courses to improve professionalism in the field of design literacy for senior staff;
creation of mobile teams for conducting presentations;
active participation in exhibitions;
production and creation of professional videos with influencers in a specific field;
publishing digital magazines.