How to promote with many SKUs?
Posted: Sun Jan 19, 2025 3:44 am
Sales Code
Of course, the target market and the intensity of competition are also things we need to consider when placing Google ads.
Q: Google only advertises in English. If my target market is countries like the Philippines and Malaysia, and customers search in their local language, will my ads be triggered? Will they see ads in English?
If we set the target language in the ad to "All Languages" and the potential customer searches for the same word as the one we run in English, the ad will be triggered. However, the ad that the customer sees is still in English.
Q: We have many product SKUs. Is it better to do advertising or SEO?
This question should be answered from two perspectives. How to promote with many SKUs is a strategic issue, and whether to do advertising promotion or SEO promotion is a channel selection issue.
Just like I have 10 potential customers, I need to spend more time to maintain the slovakia b2b leads big customers. But if I want to maintain both big and small customers, I may lose sight of one and end up losing the big customers. So if there are many SKUs, we still have to promote our key categories first, just like the 80/20 rule, 80% of the budget and energy should be spent on promoting the 20% advantage categories.
After we have determined our 20% advantageous categories, we come to the issue of channel selection.
First of all, we need to understand the difference between advertising and SEO. Advertising is like handing out flyers, which works in the short term and can immediately attract passers-by to enter the store; SEO is like building word-of-mouth and writing soft articles, which are effective in the long term, but require customers to see the soft articles and accumulate psychological trust. There is no good or bad between the two, and you can combine them according to your current order volume needs and budget.
The advantage of advertising is that it is fast. It allows us to quickly verify the feasibility of online marketing and run the closed loop of independent station marketing in addition to receiving inquiries. It takes at least half a year for SEO traffic to explode, but once it starts, it will continue to grow like a snowball and eventually become the company's digital asset, a bit like a fixed investment. You can choose according to your needs and budget.
This is the end of the answer for this time. If you have any questions, please scan the picture below and fill in your questions! We will still choose three questions to answer!
Of course, the target market and the intensity of competition are also things we need to consider when placing Google ads.
Q: Google only advertises in English. If my target market is countries like the Philippines and Malaysia, and customers search in their local language, will my ads be triggered? Will they see ads in English?
If we set the target language in the ad to "All Languages" and the potential customer searches for the same word as the one we run in English, the ad will be triggered. However, the ad that the customer sees is still in English.
Q: We have many product SKUs. Is it better to do advertising or SEO?
This question should be answered from two perspectives. How to promote with many SKUs is a strategic issue, and whether to do advertising promotion or SEO promotion is a channel selection issue.
Just like I have 10 potential customers, I need to spend more time to maintain the slovakia b2b leads big customers. But if I want to maintain both big and small customers, I may lose sight of one and end up losing the big customers. So if there are many SKUs, we still have to promote our key categories first, just like the 80/20 rule, 80% of the budget and energy should be spent on promoting the 20% advantage categories.
After we have determined our 20% advantageous categories, we come to the issue of channel selection.
First of all, we need to understand the difference between advertising and SEO. Advertising is like handing out flyers, which works in the short term and can immediately attract passers-by to enter the store; SEO is like building word-of-mouth and writing soft articles, which are effective in the long term, but require customers to see the soft articles and accumulate psychological trust. There is no good or bad between the two, and you can combine them according to your current order volume needs and budget.
The advantage of advertising is that it is fast. It allows us to quickly verify the feasibility of online marketing and run the closed loop of independent station marketing in addition to receiving inquiries. It takes at least half a year for SEO traffic to explode, but once it starts, it will continue to grow like a snowball and eventually become the company's digital asset, a bit like a fixed investment. You can choose according to your needs and budget.
This is the end of the answer for this time. If you have any questions, please scan the picture below and fill in your questions! We will still choose three questions to answer!