How to launch a new product through Email Marketing
Posted: Sun Jan 19, 2025 3:46 am
After spending weeks or months developing a product, with all the difficulties that this implies, the obvious thing is to expect a successful performance in the market; and a good channel to spread the word is Email Marketing. But the anxiety to launch it quickly and see immediate results could ruin the performance of the deliveries. What is necessary is to meet a series of conditions so that the messages are attractive and the promotion works.
Two fundamental steps are to establish objectives and segment the database to send the message to the right audience and achieve the expected result. But understanding that the product is a novelty and, consequently, must become the focus of the promotion, there are other actions that are also indispensable.
1. Set aside time to plan
Learn how to launch a new product through Email Marketing
This has to happen long before the official launch, to resolve issues that are cayman islands mobile phone number list key to the success of any project. For example, who is the product aimed at? What problems will it solve? What features must it have to provide value to users? How will recipients be encouraged? What types of emails will be used for dissemination? Planning is an essential step.
And, precisely, when choosing the type of email to send, it is also necessary to consider the phase of the launch cycle. That is, if, as the MDirector website explains, we are in the initial stage, where the idea is to encourage the subscriber to consume the product, attracting attention without giving them great details; using an Email Teaser will be a perfect ally to increase curiosity.
2. Deliver a creative message that focuses on the benefits
First, the subject. Recipients will not be impressed with trivial phrases such as “ we are launching an update ” or “ you will soon find out about our new tool ”. You have to be original and use creativity. The same goes for the internal message. An effective advertising campaign has to consider the development of the product, as well as promote the features that make it unique and the benefits that those who use it will obtain.
But creativity should not only focus on written content, the visual component is also relevant. The colors, images, size and location of each element included have to shape a harmonious, functional and attractive message, which shows the importance of the product. You can create your own designs with tools like Adobe InDesign , and also use platforms like MailChimp or MDirector itself , which will even help you with automation.
Two fundamental steps are to establish objectives and segment the database to send the message to the right audience and achieve the expected result. But understanding that the product is a novelty and, consequently, must become the focus of the promotion, there are other actions that are also indispensable.
1. Set aside time to plan
Learn how to launch a new product through Email Marketing
This has to happen long before the official launch, to resolve issues that are cayman islands mobile phone number list key to the success of any project. For example, who is the product aimed at? What problems will it solve? What features must it have to provide value to users? How will recipients be encouraged? What types of emails will be used for dissemination? Planning is an essential step.
And, precisely, when choosing the type of email to send, it is also necessary to consider the phase of the launch cycle. That is, if, as the MDirector website explains, we are in the initial stage, where the idea is to encourage the subscriber to consume the product, attracting attention without giving them great details; using an Email Teaser will be a perfect ally to increase curiosity.
2. Deliver a creative message that focuses on the benefits
First, the subject. Recipients will not be impressed with trivial phrases such as “ we are launching an update ” or “ you will soon find out about our new tool ”. You have to be original and use creativity. The same goes for the internal message. An effective advertising campaign has to consider the development of the product, as well as promote the features that make it unique and the benefits that those who use it will obtain.
But creativity should not only focus on written content, the visual component is also relevant. The colors, images, size and location of each element included have to shape a harmonious, functional and attractive message, which shows the importance of the product. You can create your own designs with tools like Adobe InDesign , and also use platforms like MailChimp or MDirector itself , which will even help you with automation.