How to optimize the content creation process?

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Content creation can become a true art in a digital promotion plan. To achieve this, it is necessary to optimize this process to such a degree that each element naturally fits with your brand's objectives, as we explain in this article.

A Content Marketing strategy based on ideas, not just keywords.
While a keyword analysis will be crucial for the positioning of content, it is also necessary to base your Content Marketing strategy on ideas and concepts, not just on specific keywords.

Example: For the upcoming summer season, a digital camera brand will target its next campaign at users who love travel and adventure. Designing a promotional plan based on ideas such as “Capture your moments in HD” or “Cutting-edge technology for every moment” will be more powerful and effective than promoting its latest models based on specific keywords.

This happens for a simple reason: a large part of the public does not like to be sol chile mobile phone number list d to, as they prefer to look at the advantages and characteristics of what you offer them before making a decision. So, ideas must precede keywords, and even those concepts will give you the guidelines to find the ideal keywords for your strategy.

Learn how to optimize the content creation process

Assign responsibilities and demand results.
If you already have a team of writers and editors, each of them should know exactly what their level of responsibility is in the process of creating web content. However, there is one extra element that will define the success of the plan: constant communication.

The exchange of ideas and healthy feedback will simplify work, as it reduces misunderstandings and enhances individual talent applied to a common goal. Therefore, it is advisable to create appropriate communication channels between the different work groups.



The Corporate Blog: the tool that allows you to unleash your creativity.
Optimizing information for each campaign can be a tedious task to a certain extent if the process is too technical. Blogging makes this process easier, a technique that helps position a brand, while allowing it to take advantage of creativity and specific talents. To better understand it, it is enough to cite a couple of well-known examples: