The corporate blog, one of the best promotional tools

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In the second case, a better response was obtained, even though the traffic was lower. However, the investment in advertising was higher.

Therefore, the strategy should be modified as follows:

Run tests: A/B tests in your Email Marketing campaigns will help you know what type of content you need to create to increase the opening rate and, therefore, traffic and conversions.
Pay attention to CTAs: Call-to-action buttons are essential to get the user to perform a specific action. Their design, as well as their place in the web content of your pages, must be studied to capture the attention of prospects.
Optimize your digital media advertising: Use analytics to find out which media generate the best interaction with potential customers. Likewise, relevant content and headlines for your ads will help you reach the ideal audience.


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One of the great advantages of this medium is that it helps promote your brand, while saving large amounts on paid advertising. To do this, pay attention to these points:

– The quality and usefulness of web content: this will be the feature that will attract more china mobile phone number list consumers. Is the information you provide relevant and do you tell engaging stories?

– SEO-optimized information: Your customers need to find you through search engines, so your content needs to meet the requirements to be properly indexed by Google and other search engines.

– Invite your audience to participate: A great corporate blog should invite the audience to express their opinion through comments, exclusive content, testimonials and ideas. The enthusiasm that this technique generates will help your clients and general audience to share the information organically, contributing to word-of-mouth advertising.



If you are starting your Content Marketing strategy or are thinking of starting one, apply each of these techniques that will guarantee the growth of your brand, helping to reduce costs. The key is to take advantage of the possible digital media to generate interest through relevant and quality information.