When it comes to business planning, two tools stand out as the main ones: the technical and commercial proposal (TCP) and the business plan. Although both are aimed at managing and developing a business, they differ in their nature and functional purpose:
Functional purpose. A business plan is developed to provide a general strategy and plan the activities of the entire company. It is needed to determine the path to achieving the global goals of the organization. TCP is used to present a specific product or service to a potential client. The task is to demonstrate the capabilities and advantages of this product and convince the client of its value.
Document composition and job seekers data package structure. A business plan has a clear structure, including a description of the business model, strategy, marketing and financial indicators, and other aspects related to the company's long-term strategy. A TCP focuses on a specific product or service. It includes product characteristics, goals and plans for its sale, as well as information that helps the client understand how he can use the offer.
Audience. A business plan is created for presentation to investors, partners or creditors. It is a tool designed to attract financing and partners. A technical and commercial proposal is addressed to potential clients, it serves as a means of persuasion to purchase a specific product or service.
Prospects. The business plan covers medium- and long-term prospects, often for a period of 3 to 5 years. This tool focuses on the overall development strategy of the company. The TCP is focused on the near term, usually for a period of several months to six months. Its task is to provide opportunities for the sale of specific products in the short term.
Thus, a technical and commercial proposal and a business plan are two multidirectional tools, each of which has its own unique features and helps to achieve certain goals.
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Structure of the technical and commercial proposal
Technical and commercial proposals (TCP) do not have a universal and strictly established structure. However, they usually include the following elements:
Header. Provides information about the document title, the sending company, its logo, and contact information. Placed on each page of the document.
General information. Briefly outlines the essence of the TCP and describes its contents. The recipient pays special attention to this section, and if he does not find the points of interest here, the likelihood of continuing to read the document is significantly reduced.
Information about the sending company. A detailed description of the company sending the technical proposal to the customer: the name of the organization, information about its experience in the relevant field, as well as confirmation of the readiness to perform work in accordance with the customer's technical specifications and readiness to conclude a contract for the implementation of the project under the conditions specified in the document.
Information in the technical and commercial proposal
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Solution Description. Focuses on the technical solution offered to the customer. It may include diagrams, graphs, drawings, plans, as well as theoretical information on how the project will be implemented. Technical documents are provided regarding the various elements of the project, equipment, software, etc.
Project organization. This section describes the principles of implementation. The resources required to organize the technical project are considered. An integral part of this section is the implementation schedule, including the deadlines for completing each stage of the technical assignment.
Justification of the project cost. This section provides a detailed estimate of the costs of implementing the technical project, including the cost of developing technical and estimate documentation, each stage of the project, as well as the total amount. Intermediate results are also taken into account here.
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