3 steps to create a dashboard in Digital Marketing

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This is a visual representation tool that records and tracks the actions of a strategy in a graphic, organized and accessible way. We tell you how to create a dashboard that allows you to optimize resources and improve your digital marketing strategy.

1 What elements should a digital marketing dashboard contain?
In order to identify the elements of a dashboard, it is important to have a well-defined digital marketing strategy , which should compile objectives, market research results, action plans to follow and how and by what means they will be carried out. With this information at hand, it will be easier to determine the format and elements that should be included in this roadmap, in order to obtain useful results for the objectives of the plan.

Generally, every dashboard includes, at a minimum, the following elements:

KPI: performance indicators to be measured must be defined according to the type of strategy. For example, for content marketing, visits, bounce rate, conversion rate, number of qualified leads , eBook downloads and any data that helps identify the performance of web content should be considered.
Conversion rate: another fundamental element in a dashboard is the activities related to the development of the sales funnel . We can obtain very relevant information about the behavior of our prospects in the different stages and colombia mobile phone number list the way to measure the conversion rate of each of them must be included.
Traffic channels: This metric shows the origin of visits to web content. This way, you can identify the performance of marketing actions on various channels such as social networks, paid ads, SEO actions that generate organic traffic, among others.
The dashboard should be as visual and structured as possible, using graphic pieces, columns, maps, etc., that present the information in a simple and understandable way, considering the time period, frequency, channel and responsible party as a minimum.

Steps to create a dashboard in Digital Marketing

2. Advantages of using a dashboard
Decision making : information obtained in real time on the performance of marketing actions facilitates agile decision making to make improvements to the current strategy or for future campaigns.
Opportunities: It is not just about detecting failures. The dashboard is a valuable tool for detecting all kinds of opportunities. For example, if you see an action that has worked well, you can use it in other phases of the campaign or in other types of strategies.
Reports: In addition to being useful to the marketing department, it works perfectly as a general report to deliver to clients, management or other interested areas.
Trends: By obtaining partial data, user trends can be identified. For example, the times and days of the week when there is more or less activity on social networks. Or the days when more downloads of this or that content are made.