3. A brand's presence on social media will sooner or later end up benefiting your SEO strategy

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Even with the differences between Google and Bing SEO analysis, we can conclude that a brand with a strong presence on social media will be more remembered by users and will generate interest so that a greater number of users want to know about it.

In marketing terms, this means:

Increased reach and traffic of the company's various digital media
Higher probability of conversions
A gradual rise in the ranking of the corporate blog
Increase in the number of interactions, across all media and levels
Ultimately, this means that the SEO strategy you undertake will be much more successful thanks to the visits that social networks are capable of generating when they are well managed.



4. Networks are becoming increasingly important as search channels
Social networks like Facebook and Twitter are relevant means of searching for information of all kinds on their own. In terms of SEO, this is important because a user can go to any of them to find the content they want, without even consulting Google, Bing or Yahoo first.

According to information shared by Mushroom Networks , YouTube processes costa rica mobile phone number list more than 3 billion searches each month, so it would not be surprising if it became Google's main competitor in the medium term.

Taking advantage of this information is essential for the positioning of your brand, take advantage of the full potential of social networks:

Creating well-structured content for these media: The quality of original content on social media is just as important as that of your blog or any other medium.
Adding the appropriate search tags: Hashtags are the element that will help a user find you organically on a social network, so add them to your content appropriately.
Optimizing descriptions: On YouTube, for example, an optimized description below the video you publish can guarantee better positioning on the platform.


Although the criteria vary dynamically, it is clear that social media influences your brand's SEO positioning in one way or another . Therefore, your strategy must take into account the potential of these networks for promoting your offer.