The result was a 5% increase in traffic: Subsequent tests

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For the test, information about the month was included in the titles on his site. showed that regardless of the time of year, including a freshness signal (adding the month and year to the title) had a positive effect on organic traffic. Including price information in the title instead, or adding other keywords, had a negative effect.


Important: this concerns classifieds sites where "here and now" information is important. list of cambodia whatsapp phone numbers Because on a site selling airline tickets, adding information about seasonal offers (tickets for the Easter holidays) to the title, on the contrary, led to a drop in traffic. We wrote about this here . Alexander Belov, leading analyst at TexTerra: "Indicating the month or year in meta tags is a signal to search engines for evaluation by a fast robot.


This is the principle by which the media operates. The so-called "fast results" are always built from such materials, picking up everything that is relevant here and now. This is where materials with such meta tags end up. Simpler examples include seasonal articles. For example, an article about "relevant posts for the new year 2021" will immediately get a lot of traffic, but next month you will lose all the traffic.