Align Your Generation with Your Brand Messaging

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Telephone interview conducted on July 25, 2022 Stay up to date and subscribe to the newsletter! International media news every Saturday in your inbox Your email address Register Discover all the France Télévisions newsletters On the same theme Media: Keeping your spirits up for 2025 Surveys January 11, 2025.

“Social networks separate more than they bring us closer” Surveys brazil phone number library December 21, 2024 The State of the World's Media: Credibility, Lack of Resources, and the Decline of Advertising Surveys June 23, 2022 Reading time: 4 min Share As every year since 2009, the Cision company presents its study on the state of the media in the world intended for PR professionals, by questioning more than 3,800 journalists in 17 countries.


The opportunity to probe the evolution of the profession of journalist and its difficulties. Because if the profession is not new, the challenges are. The role of journalism is still to report facts, but simply covering the news does not seem to be enough. Financial and human resources are increasingly limited, technologies are evolving at high speed and competition is fierce between social networks and influencers. By Isya Okoué Métogo, MediaLab de l’Information Maintaining credibility and fighting fake news Cision then asked journalists what their main challenges were. For 32% of them, the hardest would be maintaining their credibility as a trusted source, and combating “fake news”.