The profession of a wholesale sales manager is now quite in demand. To improve the quality of work, a specialist with the necessary experience and developed gift of persuasion is needed. The scope of duties of a cold sales manager is somewhat different from what a MAP should do, because not only the organization of supplies is important, but also their growth in a short time.
In this case, phone calls solve almost nothing; a productive deal requires a personal meeting with the client, and not just one. But such efforts do not go unnoticed: even one successful communication with a distributor will elevate the manager in the eyes of the management and lead to a sharp rise up the career ladder.
The responsibilities of the Wholesale Sales Manager include the following:
Replenishment of the client advertising data package base with new consumers, maintenance of the company's information system.
Assistance in selling products, creating demand among buyers.
Advertising a product: telling about its advantages in comparison with competitors, a wide range of possibilities, attractive price and high quality. The manager can do this both in face-to-face trade and in online sales.
Daily study of the product range on sale according to criteria such as quality, sales period and price relevance.
Communicate with customers to disseminate vital information.
Negotiations with buyers (current and potential), intermediary activities during the conclusion of supply agreements and contracts.
Active mass sales and order processing according to existing regulations.
Assistance in resolving delivery issues within the stated timeframes and interaction with operators regarding their observance.
Monitor customer payments for goods, promptly identify and pay off accounts receivable, notify management if payments are delayed, indicating the reasons for this.
Inform customers about the product range.
Follow the sales plan and increase them.
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Attract people to interact with the company, focusing on sales growth programs adopted by the company.
Generate payment schedules for specific products, promptly inform the senior operator in the sales department about this. If necessary, independently accept payments from customers with subsequent deposit of funds to the cash desk in accordance with the requirements of the internal regulations.
Go on business trips to other localities.
Collect information about the segment where the company's products are presented, research the market as a whole and the situation of competitors, see new trends and make forecasts for the future.
Conduct an analysis of the market situation, generate a positioning strategy based on the results and think through volumes.
Take on the preparation of operational and long-term plans for finances and product range;
Compile statistics on sales and shipment of goods.
Process information on the rating of competing companies among consumers.
Submit reports on the implementation of the specified plan and other information for analysis on time.
Participate in meetings on work issues.
Monitor and organize the activities of sales representatives, organize introductory training on products, present new products.
Contact them regarding the state of the market, difficulties arising in the sale of goods, and also regarding the increase in the number of buyers.
To supervise the work of sales representatives regarding compliance with service standards, as well as the execution of the director’s instructions.
Continuously improve your skills to perform the tasks of a sales manager.
Handle personal data correctly and protect commercial secrets.
Do everything that the top management of the enterprise assigns.