Create your multi-channel strategy

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Copy the big players in the market and start investing in multiple channels . Each of them can be a point of contact with a new audience segment and can help you establish your brand in people's minds.

Here are some tips on how to do it:

Think about your target audience . Where is it easiest to meet them slovenia consumer mobile number list online or offline? Outside the supermarket? At the gym? On Instagram or TikTok? At the skate park or in the upscale neighborhoods? Whatever the answer, you need to be there.
Take advantage of live streaming sales . This is perhaps the most important trend of the year, which can allow you to generate a large amount of sales. Choose the social platform that best suits your audience, choose whether to turn to a creator, and organize your live event.


Go offline . You don’t need to open a physical store at first. You could simply organize an event or organize a pop-up store in some major city. All this will help you acquire more customers and improve your positioning.
Invest in gender-fluid
Adapting to market demands in this sense will be increasingly important, especially if you are targeting an audience under 35. To find some inspiration, just take a look at Pinterest . Here are some ideas:

Offer pearls for men . If you already include pearls in your products, try to jump on this trend. Men's pearls are usually small, set in short necklaces or bracelets, as in this example .


Create a gender-fluid collection . It looks like Pomellato will be launching a whole gender-fluid collection in February . Why not do the same? The key is to focus on simple lines and classic colors.
Show how your products fit everyone . In your content and on your site, show how your jewelry can be worn by both male and female models, and how to style it for each wearer.