Below is a recording of our conference call
Posted: Sun Jan 19, 2025 4:58 am
There are several other reasons for not being a platform:
1. The platform will guide and encourage buyers to send inquiries in bulk. If a trading company does not have a price advantage, it is easy to fall into the quagmire of price wars, resulting in low profits or failure to receive orders.
2. The platform is keyword-search-oriented, which means that when customers search for a keyword, they are looking for products , and it is easy to ignore the details of the supply chain behind the product (such as raw materials, processes, quality control systems, production equipment, etc.). In fact, this makes it difficult for factories with delicate processes and high-end materials to shape their own value and win in price wars. Therefore, many leading factories in the industry will choose exhibition channels that can more intuitively demonstrate the comprehensive strength of the factory.
3. Unlike Google, whose logic of rule updates is to optimize the mexico b2b leads user's search experience, the logic behind the platform's rule updates is uncertain to sellers, causing sellers to run around in order to keep up with the platform's rules. At the time, I evaluated myself as a startup company and found that we couldn't get into the top 20% of the platform in terms of manpower and money, so I chose to do independent station channels. Since there are few people doing independent station channels, basically, if you focus on it and execute it, you are already in the top 20%.
two,
So what are the advantages of the independent station system?
1. Create value through content.
In essence, a website is a piece of content, which can be viewed in detail ( an independent website is a resume for customers ). In order to avoid falling into a one-dimensional price war, we should guide potential customers to consider issues from multiple dimensions and shape the value of our company.
We can highlight our company scale, advanced equipment, major customer cooperation cases, exquisite craftsmanship and strict quality control system on our independent website to bring customers' evaluation of us into more dimensions, while shaping our own value.
This will make us more proactive in subsequent negotiations, because foreign customers are not looking for suppliers to buy products, but to evaluate the suppliers' strength in all aspects. This is also the decision-making logic of foreign customers when purchasing offline (they will go to the factory for inspection and check the details). We should also reflect the company's multi-dimensional competitive advantages through the content of the independent website online.
1. The platform will guide and encourage buyers to send inquiries in bulk. If a trading company does not have a price advantage, it is easy to fall into the quagmire of price wars, resulting in low profits or failure to receive orders.
2. The platform is keyword-search-oriented, which means that when customers search for a keyword, they are looking for products , and it is easy to ignore the details of the supply chain behind the product (such as raw materials, processes, quality control systems, production equipment, etc.). In fact, this makes it difficult for factories with delicate processes and high-end materials to shape their own value and win in price wars. Therefore, many leading factories in the industry will choose exhibition channels that can more intuitively demonstrate the comprehensive strength of the factory.
3. Unlike Google, whose logic of rule updates is to optimize the mexico b2b leads user's search experience, the logic behind the platform's rule updates is uncertain to sellers, causing sellers to run around in order to keep up with the platform's rules. At the time, I evaluated myself as a startup company and found that we couldn't get into the top 20% of the platform in terms of manpower and money, so I chose to do independent station channels. Since there are few people doing independent station channels, basically, if you focus on it and execute it, you are already in the top 20%.
two,
So what are the advantages of the independent station system?
1. Create value through content.
In essence, a website is a piece of content, which can be viewed in detail ( an independent website is a resume for customers ). In order to avoid falling into a one-dimensional price war, we should guide potential customers to consider issues from multiple dimensions and shape the value of our company.
We can highlight our company scale, advanced equipment, major customer cooperation cases, exquisite craftsmanship and strict quality control system on our independent website to bring customers' evaluation of us into more dimensions, while shaping our own value.
This will make us more proactive in subsequent negotiations, because foreign customers are not looking for suppliers to buy products, but to evaluate the suppliers' strength in all aspects. This is also the decision-making logic of foreign customers when purchasing offline (they will go to the factory for inspection and check the details). We should also reflect the company's multi-dimensional competitive advantages through the content of the independent website online.